Rice - Americas | Statista Market Forecast

Revenue in the Rice market amounts to US$11.71bn in 2024. The market is expected to grow annually by 4.58% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$11.52 are generated in 2024.
In the Rice market, volume is expected to amount to 7.43bn kg by 2029. The Rice market is expected to show a volume growth of 2.0% in 2025.0.
The average volume per person in the Rice market is expected to amount to 6.9kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market in The Food market of Americas is experiencing minimal growth, influenced by factors such as consumer preferences for traditional rice options and limited access to technology in certain regions. However, with increasing health consciousness and the convenience of online shopping, the market is expected to see steady growth in the coming years.

Customer preferences: As the demand for healthier food options continues to rise in the Americas, consumers are gravitating towards rice as a staple in their diets. This trend is driven by the growing preference for plant-based diets, as well as the rising awareness of the health benefits of rice, such as its high fiber and nutrient content. Additionally, the increasing Hispanic population in the region has also contributed to the popularity of rice in the Americas, as it is a staple in many Latin American cuisines.

Trends in the market: In recent years, there has been a growing demand for healthier and more sustainable food options in the United States, leading to a rise in the consumption of rice-based products. This trend is driven by factors such as increasing health consciousness, rising concerns over the environmental impact of meat production, and a growing preference for plant-based diets. As a result, the rice market in the Bread & Cereal Products Market within The Food market is expected to witness significant growth in the coming years. This shift towards rice-based products not only presents opportunities for industry stakeholders, but also has the potential to drive innovation and diversification in the market.

Local special circumstances: In the United States, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's diverse cultural backgrounds. The demand for rice, a staple in many cuisines, varies across different regions and ethnicities. For example, Hispanic Americans consume more rice than any other group, resulting in a higher demand for rice products in areas with a large Hispanic population. Additionally, the country's regulations on imported rice also play a significant role in shaping the market, with certain tariffs and restrictions impacting the availability and pricing of rice products.

Underlying macroeconomic factors: The performance of the Rice Market in the Bread & Cereal Products Market within The Food market is strongly impacted by macroeconomic factors such as global trade policies, national economic stability, and consumer spending habits. Countries with open trade policies and strong economic growth are experiencing higher demand for rice, resulting in increased production and exports. In contrast, countries with economic instability and limited consumer purchasing power are facing challenges in meeting the demand for rice, leading to price fluctuations and supply shortages. Additionally, shifting consumer preferences towards healthier food options and the rise in global population are expected to continue driving the demand for rice in the long term.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.