Fresh Fruits - Americas | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$129.20bn in 2024. The market is expected to grow annually by 4.81% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$127.10 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 48.06bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 41.9kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits market in the Americas is experiencing minimal growth, influenced by factors such as changing consumer preferences, seasonal availability, and competitive pricing pressures. While health consciousness drives demand, economic conditions impact purchasing behaviors.

Customer preferences: In the Americas, consumers are gravitating towards organic and locally-sourced fresh fruits, driven by a growing awareness of sustainability and environmental impact. This trend is particularly pronounced among younger demographics, who prioritize health and ethical consumption. Additionally, the rise of plant-based diets has intensified interest in exotic fruits and superfoods, reflecting cultural shifts towards wellness and nutrition. As convenience becomes essential, demand for ready-to-eat fruit options is also increasing, catering to busy lifestyles.

Trends in the market: In the Americas, the Fresh Fruits Market is experiencing a surge in demand for organic and locally-sourced produce, reflecting a shift towards sustainability and health-conscious consumption. This trend is particularly favored by millennials and Gen Z, who emphasize ethical sourcing and environmental stewardship. Concurrently, there is an increasing interest in superfoods and exotic fruits, driven by the rise of plant-based diets and wellness culture. Furthermore, the popularity of ready-to-eat fruit options is expanding, catering to the fast-paced lifestyles of consumers, which presents significant opportunities for growers and retailers to innovate and adapt their offerings.

Local special circumstances: In the Americas, the Fresh Fruits Market is shaped by diverse climatic conditions that allow for a wide variety of produce to be grown year-round, from tropical fruits in Central America to berries in the northern states. Culturally, there is a strong emphasis on health and wellness, particularly among younger consumers, spurring demand for organic and locally-sourced options. Regulatory factors, such as stringent food safety standards, further influence sourcing and distribution, ensuring that quality remains paramount. These unique elements drive innovation and adaptability across the market.

Underlying macroeconomic factors: The Fresh Fruits Market in the Americas is significantly influenced by macroeconomic factors such as consumer spending trends, agricultural policies, and international trade agreements. Economic stability and growth in disposable incomes enhance consumer purchasing power, fostering increased demand for fresh and organic produce. Additionally, favorable agricultural policies and subsidies promote local farming, ensuring a steady supply of fruits. Global trade dynamics, including tariffs and trade agreements, impact import/export flows, while fluctuations in currency exchange rates can affect pricing strategies. These elements collectively shape market performance and drive innovation in product offerings.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.