Sweeteners - Southern Africa | Statista Market Forecast

The Sweeteners Market in The Food market of Southern Africa is experiencing minimal growth, influenced by factors such as increasing health awareness and convenience of online services. However, challenges in the sub-markets of Honey, Sugar, and Artificial Sweeteners impact the overall growth rate.

Customer preferences: As health and wellness continue to be a top priority among consumers in Southern Africa, the demand for natural sweeteners and alternatives to refined sugar is on the rise. This trend is driven by a growing awareness of the negative health effects of traditional sweeteners, as well as a desire for healthier, more natural options. Additionally, cultural preferences for locally-sourced, plant-based ingredients are influencing the market, leading to a rise in the availability and popularity of indigenous sweeteners such as honey and molasses.

Trends in the market: In Southern Africa, the Spreads & Sweeteners Market within The Food market is seeing an increase in demand for healthier and natural sweeteners, such as honey and agave nectar. This is driven by a growing awareness of the negative health effects of traditional sweeteners. Additionally, there is a trend towards plant-based spreads, as consumers seek more environmentally friendly and ethical options. These trends are expected to continue, as consumers become more health-conscious and prioritize sustainable and ethical products. Industry stakeholders will need to adapt their product offerings and marketing strategies to cater to these evolving consumer preferences.

Local special circumstances: In Southern Africa, the Spreads & Sweeteners Market has been influenced by the unique cultural and regulatory circumstances of the region. The market is heavily dependent on the production of honey, a popular sweetener in the region. However, there are also strong preferences for locally grown and traditional sweeteners such as molasses and palm sugar. Additionally, regulations on imported sweeteners have impacted market dynamics, leading to a focus on developing and promoting locally produced sweeteners. These factors have created a distinct market landscape in Southern Africa, setting it apart from other regions in the global Spreads & Sweeteners Market.

Underlying macroeconomic factors: The Sweeteners Market of the Spreads & Sweeteners Market within The Food market in Southern Africa is greatly influenced by macroeconomic factors such as consumer spending power, government policies, and economic stability. Countries with stable economic conditions and favorable government policies tend to experience higher market growth due to increased consumer demand. Additionally, the rising health consciousness and increasing prevalence of chronic diseases in the region are driving the demand for healthier sweetener alternatives. Moreover, the growing urbanization and rising disposable incomes in Southern Africa are also contributing to the growth of the market by increasing the demand for convenience food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.