Margarine - Southern Africa | Statista Market Forecast

Revenue in the Margarine market amounts to US$283.10m in 2024. The market is expected to grow annually by 6.26% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$4.04 are generated in 2024.
In the Margarine market, volume is expected to amount to 74.80m kg by 2029. The Margarine market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 0.98kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine Market within the Oils & Fats sector in Southern Africa is experiencing minimal growth, influenced by factors such as rising health consciousness, competition from butter alternatives, and economic challenges affecting consumer spending habits.

Customer preferences: Consumers in Southern Africa are increasingly gravitating towards healthier cooking fats, prompting a shift away from traditional margarine towards plant-based alternatives and oils rich in omega-3 fatty acids. This trend is particularly pronounced among younger demographics who prioritize sustainability and nutritional benefits. Additionally, cultural influences are fostering a growing preference for locally sourced products, leading to an uptick in artisanal margarine and specialty spreads. These evolving lifestyle factors reflect a broader movement towards wellness and environmental consciousness in dietary choices.

Trends in the market: In Southern Africa, the Margarine Market is experiencing a notable shift as consumers favor healthier cooking fats, leading to a decline in traditional margarine consumption. This trend is evident among younger demographics who are increasingly opting for plant-based alternatives and oils high in omega-3 fatty acids. Furthermore, the cultural emphasis on sustainability and local sourcing is driving demand for artisanal margarine and specialty spreads. These evolving preferences reflect a significant movement towards wellness and environmental awareness, presenting both challenges and opportunities for industry stakeholders to innovate and adapt their product offerings.

Local special circumstances: In Southern Africa, the Margarine Market is uniquely influenced by regional dietary habits and cultural practices that prioritize traditional cooking methods. Many consumers still favor locally sourced ingredients, leading to a rise in demand for artisanal margarine made from indigenous oils. Additionally, the region's diverse culinary heritage shapes preferences for flavors and textures, prompting manufacturers to innovate with locally inspired blends. Regulatory frameworks promoting health and nutrition are also encouraging the development of healthier margarine alternatives, further reshaping market dynamics and consumer choices.

Underlying macroeconomic factors: The Margarine Market in Southern Africa is significantly shaped by macroeconomic factors such as inflation rates, currency fluctuations, and consumer spending power. Economic growth in the region, bolstered by a rise in disposable income, enhances demand for premium margarine products. Conversely, economic instability or high inflation can lead to a preference for budget-friendly options. Additionally, government fiscal policies encouraging local agriculture and food production are fostering the growth of artisanal margarine brands. Global trends towards health and wellness also influence consumer preferences, prompting manufacturers to innovate and adapt their offerings to meet changing dietary needs.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.