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Ham & Bacon - Germany

Germany
  • Revenue in the Ham & Bacon market amounts to US$2.69bn in 2025. The market is expected to grow annually by 3.22% (CAGR 2025-2030).
  • In global comparison, most revenue is generated United States (US$9bn in 2025).
  • In relation to total population figures, per person revenues of US$31.98 are generated in 2025.
  • In the Ham & Bacon market, volume is expected to amount to 331.93m kg by 2030. The Ham & Bacon market is expected to show a volume growth of 0.1% in 2026.
  • The average volume per person in the Ham & Bacon market is expected to amount to 3.8kg in 2025.

Definition:

The Ham & Bacon market contains meat products that have been preserved by drying, salting, or smoking. Sausages, cooked meats, and meat-based, ready-to-eat meals are not included here.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope
  • Whole ham, ham steaks, ham slices, ham roasts, cured ham, country ham, smoked ham, glazed ham, uncured ham
  • Strips of bacon, thick-cut bacon, Turkey bacon, Canadian bacon, back bacon, slab bacon, pancetta
Out-Of-Scope
  • Sausages
  • Roast or cooked ham
  • Ready-to-eat meals
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

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Source: Statista Market Insights

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Source: Statista Market Insights

Volume

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Source: Statista Market Insights

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Source: Statista Market Insights

Price

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Source: Statista Market Insights

Sales Channels

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Source: Statista Market Insights

Global Comparison

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Source: Statista Market Insights

Analyst Opinion

The Ham & Bacon market in Germany is experiencing minimal growth, influenced by factors such as changing consumer preferences and cost concerns. The processed meat market within The Food market faces similar challenges, leading to a slow growth rate.

Customer preferences:
As German consumers become more health-conscious, there has been a growing demand for processed meat products that are perceived as healthier options. This has led to a rise in demand for natural and organic ham and bacon products. Additionally, there is also a growing preference for locally sourced and ethically raised meat, as consumers become more aware of the environmental impact of their food choices. This trend is also influenced by the increasing popularity of vegetarian and vegan diets, leading to a shift towards plant-based alternatives in the processed meat market.

Trends in the market:
In Germany, the Ham & Bacon market in the Processed Meat market is experiencing a shift towards healthier and sustainable options. Consumers are increasingly seeking out products with clean labels and free from artificial ingredients. This trend is driven by rising health consciousness and concerns over the environmental impact of meat production. As a result, manufacturers are investing in plant-based alternatives and introducing organic and free-range options. This trend is expected to continue, presenting opportunities for industry stakeholders to innovate and cater to changing consumer preferences. In addition, the market is also witnessing an increase in online sales, as more consumers turn to e-commerce for their grocery needs. This presents a potential avenue for growth for companies in the Ham & Bacon market, as they can tap into the growing demand for convenience and online shopping. However, for traditional brick-and-mortar retailers, this trend may pose a threat, as they may struggle to compete with the convenience and variety offered by online platforms. Overall, the current trends in the Ham & Bacon market in Germany are indicative of a larger shift towards healthier and sustainable food choices, presenting both opportunities and challenges for industry stakeholders.

Local special circumstances:
In Germany, the Ham & Bacon market is heavily influenced by the country's renowned pork industry, which has been a staple of the German diet for centuries. This cultural preference for pork has led to a strong demand for processed pork products, including ham and bacon. Additionally, strict regulations on the production and labeling of these products have created a high level of trust and quality assurance among consumers. Furthermore, the country's strong economy and high disposable income levels have allowed for a diverse range of premium and specialty ham and bacon products to enter the market, catering to the growing demand for artisanal and organic options.

Underlying macroeconomic factors:
The Ham & Bacon Market in Germany is heavily influenced by macroeconomic factors such as consumer spending patterns, trade policies, and population demographics. Germany's strong economy and stable political environment contribute to a high level of consumer confidence, leading to increased spending on processed meat products. Additionally, Germany's strict food safety regulations and high standards for product quality ensure that the processed meat market maintains high levels of trust and demand. Furthermore, with a growing trend towards healthy and convenient food options, the demand for processed meat products, such as ham and bacon, is expected to continue to rise in Germany.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update:

Source: Statista Market Insights

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