Fruits & Nuts - Tanzania

Tanzania

Highlights

Revenue in the Fruits & Nuts market amounts to US$2.84bn in 2024. The market is expected to grow annually by 8.21% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$40.91 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 1.20bn kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 14.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Tanzania is experiencing subdued growth, influenced by factors such as fluctuating weather patterns, limited access to modern farming techniques, and challenges in logistics that affect the supply chain and availability of fresh produce.

Customer preferences: Consumers in Tanzania are increasingly gravitating towards organic and locally sourced fruits and nuts, reflecting a growing awareness of health and wellness. This trend is fueled by a younger demographic that values sustainability and nutrition, often seeking out fresh produce in local markets over processed options. Additionally, cultural practices around food sharing and communal meals are evolving, with families prioritizing healthier choices to enhance their diets. As urbanization rises, convenience also plays a role, with demand for ready-to-eat, nutritious snacks gaining traction.

Trends in the market: In Tanzania, the Fruits and Nuts market is experiencing a surge in demand for organic and locally sourced products, driven by a health-conscious younger population. This shift towards natural foods reflects an increasing awareness of nutrition and sustainability, with many consumers favoring fresh produce from local markets over processed alternatives. Furthermore, as urban areas expand, there's a rising appetite for convenient, ready-to-eat snacks that maintain nutritional value. For industry stakeholders, these trends present significant opportunities to innovate product offerings while aligning with local agricultural practices and consumer preferences.

Local special circumstances: In Tanzania, the Fruits and Nuts market is shaped by a rich agricultural heritage and diverse climatic zones that support a wide variety of tropical produce. Local customs emphasize the importance of community and traditional farming, fostering a preference for organic practices. Additionally, government initiatives aimed at enhancing food security and promoting local agriculture play a crucial role in encouraging sustainable practices. The burgeoning tourism industry also drives demand for exotic fruits, blending cultural appreciation with market growth, making Tanzania's market uniquely positioned for organic and locally sourced products.

Underlying macroeconomic factors: The Fruits and Nuts market in Tanzania is significantly influenced by macroeconomic factors such as agricultural productivity, global commodity prices, and trade policies. The nation's economic health, reflected in GDP growth and inflation rates, directly affects consumer purchasing power and investment in the agricultural sector. Favorable fiscal policies aimed at supporting smallholder farmers and enhancing infrastructure are crucial for boosting production and distribution. Furthermore, global trends towards healthy eating and organic products align with local agricultural practices, increasing the demand for Tanzanian fruits and nuts in both domestic and international markets.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.