Fresh Fruits - Zimbabwe | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$435.80m in 2024. The market is expected to grow annually by 3.12% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$25.61 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 98.36m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 0.7% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 5.6kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Zimbabwe is facing a stagnating growth rate, influenced by factors such as limited agricultural innovation, fluctuating climate conditions, and competition from imported fruits, which challenge local producers’ market share and pricing strategies.

Customer preferences: Consumers in Zimbabwe are increasingly gravitating towards organic and locally-sourced fresh fruits, driven by a growing awareness of health and environmental sustainability. This shift is influenced by younger demographics who prioritize nutrition and are willing to pay a premium for quality produce. Additionally, urbanization is leading to a rise in demand for convenient, ready-to-eat fruit options, as busy lifestyles prompt a preference for healthy snacking. Social media also plays a crucial role in shaping these preferences, with influencers promoting the benefits of fresh, seasonal fruits.

Trends in the market: In Zimbabwe, the Fresh Fruits Market is experiencing a notable rise in demand for organic and locally-sourced produce, driven by increasing health consciousness among consumers. This trend is particularly pronounced among younger demographics who prioritize nutrition and are willing to invest in quality fruits. Urbanization is also contributing to a demand for convenient, ready-to-eat fruit options, catering to busy lifestyles. Social media influencers are actively promoting the benefits of seasonal fruits, further shaping consumer preferences. This evolving landscape presents significant opportunities and challenges for industry stakeholders, including farmers, retailers, and marketers, who must adapt to meet these changing demands.

Local special circumstances: In Zimbabwe, the Fresh Fruits Market is uniquely shaped by its diverse climate and fertile soil, which allow for a wide variety of fruits to be cultivated year-round. Cultural preferences for traditional fruits, such as baobab and marula, encourage local farmers to diversify their offerings. Additionally, regulatory measures promoting sustainable agricultural practices are gaining traction, influencing both production and consumer choices. The informal market remains significant, as street vendors play a crucial role in distributing fresh produce, highlighting the importance of accessibility in urban areas.

Underlying macroeconomic factors: The Fresh Fruits Market in Zimbabwe is significantly influenced by macroeconomic factors such as agricultural policies, currency stability, and global demand for exotic fruits. The national economic health, characterized by fluctuating inflation rates and foreign exchange challenges, affects production costs and pricing strategies. Additionally, fiscal policies that promote agricultural investment and exports play a crucial role in enhancing market competitiveness. Global trends, including increased health consciousness and demand for organic produce, further stimulate local farmers to adopt sustainable practices. This dynamic environment fosters innovation and responsiveness to consumer preferences, ultimately shaping market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.