Processed Fish & Seafood - Zimbabwe

Revenue in the Processed Fish & Seafood market amounts to US$360.90m in 2024. The market is expected to grow annually by 15.22% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$32bn in 2024).
In relation to total population figures, per person revenues of US$21.20 are generated in 2024.
In the Processed Fish & Seafood market, volume is expected to amount to 23.05m kg by 2029. The Processed Fish & Seafood market is expected to show a volume growth of 3.8% in 2025.0.
The average volume per person in the Processed Fish & Seafood market is expected to amount to 1.2kg in 2024.

Definition:

The Processed Fish & Seafood market covers all types of fish and seafood that have either been smoked, dried, canned, salted or given chemical preservatives.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Canned, dried and smoked fish
Processed seafood
Surimi-based products
Fish sticks, Fish nuggets

Fresh and frozen fish
Fresh and frozen seafood
Ready-to-eat meals
Caviar and prepared and preserved shark fins
Out-of-home consumption

The Processed Fish & Seafood market in Zimbabwe is experiencing a significant growth rate, driven by factors such as increasing demand for canned, dried, smoked fish, and fish fingers & portions. This can be attributed to the rise in health awareness among consumers and the convenience offered by online services in The Food market.

Customer preferences: As consumers in Zimbabwe become more health-conscious, there has been a noticeable increase in demand for processed fish and seafood options that are perceived as healthier and more convenient than traditional meat products. This trend is further fueled by the growing popularity of diets such as pescatarianism and flexitarianism, which promote a plant-based diet supplemented with seafood. Additionally, the rise of e-commerce and online grocery shopping has made it easier for consumers to access a wider variety of processed fish and seafood products, catering to their evolving lifestyles and dietary preferences.

Trends in the market: In Zimbabwe, the Fish & Seafood Market is experiencing a surge in demand for processed fish products, driven by the increasing consumer preference for convenient and ready-to-eat options. This trend is expected to continue, with a growing number of fish processing companies investing in advanced technologies to improve the quality and shelf-life of their products. This is significant for industry stakeholders as it presents opportunities for expansion and diversification. However, it also brings challenges, such as ensuring sustainable sourcing of fish and addressing food safety concerns. Overall, the trajectory of this trend is positive, as it caters to the evolving needs of consumers and aligns with the global shift towards healthy and convenient food options.

Local special circumstances: In Zimbabwe, the Processed Fish & Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's landlocked location and limited access to fresh seafood. This has led to a reliance on imported processed fish and seafood products, resulting in higher prices for consumers. Additionally, the country's economic and political instability has affected the market, with fluctuations in currency and trade policies impacting supply and demand. These unique factors highlight the challenges and opportunities for players in the Zimbabwean Processed Fish & Seafood Market, setting it apart from other markets in the region.

Underlying macroeconomic factors: The Processed Fish & Seafood Market of the Fish & Seafood Market within The Food market is impacted by several macroeconomic factors in Zimbabwe. The country's economic health, fiscal policies, and global economic trends all play a role in the performance of this market. Zimbabwe has experienced economic challenges in recent years, including high inflation and a depreciating currency, which can affect the purchasing power of consumers. However, the government has implemented policies to support economic growth, such as promoting international trade and investment. Additionally, the country's growing population and rising disposable income levels are expected to drive demand for processed fish and seafood products, creating opportunities for market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.