Processed Fish & Seafood - Southern Africa

Revenue in the Processed Fish & Seafood market amounts to US$837.70m in 2024. The market is expected to grow annually by 8.10% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$32bn in 2024).
In relation to total population figures, per person revenues of US$11.96 are generated in 2024.
In the Processed Fish & Seafood market, volume is expected to amount to 94.85m kg by 2029. The Processed Fish & Seafood market is expected to show a volume growth of 5.1% in 2025.0.
The average volume per person in the Processed Fish & Seafood market is expected to amount to 1.1kg in 2024.

Definition:

The Processed Fish & Seafood market covers all types of fish and seafood that have either been smoked, dried, canned, salted or given chemical preservatives.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Canned, dried and smoked fish
Processed seafood
Surimi-based products
Fish sticks, Fish nuggets

Fresh and frozen fish
Fresh and frozen seafood
Ready-to-eat meals
Caviar and prepared and preserved shark fins
Out-of-home consumption

The Processed Fish & Seafood Market in Southern Africa has been experiencing a slow growth rate, influenced by factors such as low consumer awareness, limited adoption of digital technologies, and challenges in supply chain management. However, the market is expected to see a rise in demand due to the convenience of online shopping and increasing health consciousness among consumers.

Customer preferences: Consumers in Southern Africa are increasingly turning to processed fish and seafood as a convenient and healthy meal option. This trend is fueled by a growing awareness of the health benefits of seafood, as well as a desire for easily accessible and ready-to-eat meals. Additionally, the rise of urbanization and busy lifestyles has led to a preference for convenient and time-saving food options, making processed fish and seafood an ideal choice. This shift towards convenience and health-consciousness is expected to continue driving the growth of the processed fish and seafood market in the region.

Trends in the market: In Southern Africa, the Processed Fish & Seafood Market is experiencing a rise in demand for sustainable and ethically sourced products, as consumers become more environmentally conscious. This trend is expected to continue as the region's economy grows and consumers have more disposable income. Additionally, there is a shift towards healthier and more convenient options, with a rise in demand for processed fish and seafood products such as ready-to-eat meals and seafood snacks. This trend is significant for industry stakeholders as it presents opportunities for diversification and innovation in product offerings. However, it also poses challenges in terms of supply chain management and meeting consumer expectations for sustainable and healthy options. These trends also have implications for market players to adapt their marketing strategies and product development to cater to the evolving preferences of consumers in the region.

Local special circumstances: In Southern Africa, the Processed Fish & Seafood Market is heavily influenced by the region's rich marine resources and traditional fishing practices. This has led to a diverse range of processed fish and seafood products, catering to local tastes and preferences. Additionally, regulatory measures aimed at sustainable fishing and aquaculture practices have shaped the market, making it a leader in sustainable seafood production. Cultural factors, such as the importance of seafood in local diets, also contribute to the market's growth and demand for high-quality processed fish and seafood products.

Underlying macroeconomic factors: The Processed Fish & Seafood Market within The Food market is significantly impacted by macroeconomic factors in Southern Africa. The region's economic health, fiscal policies, and global economic trends all play a role in shaping the market's performance. For example, countries with stable economies and strong investment in the seafood industry are experiencing faster market growth compared to those with economic challenges and limited investment. Additionally, the growing demand for healthy and convenient food options, driven by the increasing prevalence of chronic diseases and aging population, is fueling the demand for processed fish and seafood products in Southern Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.