Fresh Seafood - Zimbabwe

Zimbabwe

Highlights

Revenue in the Fresh Seafood market amounts to US$49.56m in 2024. The market is expected to grow annually by 6.33% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$12bn in 2024).
In relation to total population figures, per person revenues of US$2.91 are generated in 2024.
In the Fresh Seafood market, volume is expected to amount to 1.53m kg by 2029. The Fresh Seafood market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Fresh Seafood market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Seafood Market in Zimbabwe has shown minimal growth due to factors such as economic instability and limited access to technology. Despite this, the market continues to thrive due to the high demand for fresh seafood and the convenience it offers to consumers.

Customer preferences: With the global rise of health consciousness, consumers in Zimbabwe are increasingly seeking fresh seafood as a healthy protein source. This trend is driven by a growing interest in sustainable and nutritious food options, particularly among the younger generation. Additionally, the emergence of online grocery shopping and home delivery services has made it easier for busy consumers to access fresh seafood, further contributing to the market's growth.

Trends in the market: In Zimbabwe, the Fresh Seafood Market is experiencing a surge in demand for sustainably sourced seafood. Consumers are increasingly concerned about the environmental impact of their food choices and are seeking out suppliers who prioritize sustainability. This trend is expected to continue as the country's economy recovers and disposable income increases. As a result, industry stakeholders are investing in sustainable sourcing practices and marketing strategies to cater to this growing demand. This shift towards sustainable seafood is not only significant for the industry's environmental impact, but also has potential implications for the long-term profitability and competitiveness of businesses in the Fresh Seafood Market.

Local special circumstances: In Zimbabwe, the Fresh Seafood Market of the Fish & Seafood Market within The Food market is influenced by the country's landlocked geographical location. This limits the availability of fresh seafood and drives up prices, making it a luxury item. Furthermore, cultural preferences for meat and poultry also play a role, leading to lower demand for seafood. Regulatory restrictions on fishing and imports also impact the market, creating a unique landscape compared to other markets. As a result, the market dynamics for fresh seafood in Zimbabwe are heavily influenced by these factors.

Underlying macroeconomic factors: The Fresh Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. For instance, countries with stable economic growth and favorable trade policies are likely to experience higher demand for seafood, resulting in increased market performance. On the other hand, countries with economic instability and high inflation rates may have a negative impact on the market. Furthermore, government policies and regulations related to fishing, trade, and food safety also play a significant role in shaping the market. Additionally, the growing awareness of the health benefits of seafood consumption and the increasing demand for sustainable and ethical seafood products are expected to drive the growth of the Fresh Seafood Market in Zimbabwe and other countries worldwide.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.