Confectionery & Snacks - Tanzania

Tanzania

Highlights

Revenue in the Confectionery & Snacks market amounts to US$2.04bn in 2024. The market is expected to grow annually by 6.04% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$29.44 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 459.20m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 6.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery and Snacks Market in Tanzania has been experiencing minimal growth, impacted by factors such as changing consumer preferences, increasing health concerns, and competition from healthier snack options. Despite this, the overall Food Market in Tanzania continues to show steady growth, driven by favorable government policies and growing urbanization.

Customer preferences: The Confectionery & Snacks Market in Tanzania is experiencing a shift towards healthier options, with consumers increasingly seeking out products with natural or organic ingredients. This trend is driven by a growing awareness of the health benefits of clean eating and a desire for more sustainable food options. In addition, there has been a rise in demand for plant-based snacks and treats, as more consumers are adopting vegetarian and vegan diets. This shift towards healthier and more ethical snacking choices is also influenced by the increasing availability of these products in supermarkets and online retailers.

Trends in the market: In Tanzania, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier options, with a growing demand for organic and natural snacks. This trend is driven by a rising awareness of health and wellness, as well as concerns over the use of artificial ingredients. As a result, there is a rise in the availability of healthy snacks and a decline in the sales of traditional, high-sugar treats. This trajectory is significant for industry stakeholders as it presents opportunities for innovation and growth in the healthy snack segment. However, it also poses challenges for traditional confectionery and snack brands, as they may need to adapt their products and marketing strategies to meet changing consumer preferences. Overall, this trend towards healthier options in the Confectionery & Snacks Market is likely to continue, as consumers become more health-conscious and demand for natural, nutritious snacks increases.

Local special circumstances: In Tanzania, the Confectionery & Snacks Market within The Food market has been influenced by the country's diverse geography, with different regions favoring different types of snacks and sweets. Additionally, cultural norms and preferences play a major role in shaping the market, with traditional snacks and confectionery remaining popular in rural areas. Regulations on imported goods and local content requirements also impact the market, leading to a focus on locally-produced snacks and sweets.

Underlying macroeconomic factors: The Confectionery & Snacks market in Tanzania is heavily influenced by macroeconomic factors such as consumer spending patterns, overall economic growth, and government policies on imports and exports. The country's economic health and stability play a crucial role in shaping market performance. Furthermore, global trends such as changing consumer preferences and increasing health consciousness also impact the market, leading to the introduction of healthier snack options and the use of sustainable ingredients. As Tanzania's economy continues to grow and develop, the demand for indulgent and convenient snacks is expected to increase, providing opportunities for growth in the Confectionery & Snacks market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.