Snack Food - Zimbabwe | Statista Market Forecast

Revenue in the Snack Food market amounts to US$176.60m in 2024. The market is expected to grow annually by 8.76% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$10.38 are generated in 2024.
In the Snack Food market, volume is expected to amount to 53.04m kg by 2029. The Snack Food market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 2.8kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food Market in Zimbabwe is experiencing mild growth, influenced by factors such as increasing consumer demand for convenient and affordable snacks, as well as the introduction of new products in sub-markets such as Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers. Additionally, the rising health consciousness among consumers is driving the demand for healthier snack options, impacting the overall growth rate of the Confectionery & Snacks Market in the country.

Customer preferences: With the rise of health consciousness and the desire for healthier snacking options, consumers in Zimbabwe are increasingly turning towards plant-based snacks and snacks made with natural ingredients. This shift is being driven by a growing awareness of the health benefits of plant-based diets and the desire for more sustainable food choices. Additionally, the demand for gluten-free and vegan snacks is also on the rise, reflecting a shift towards more mindful and ethical consumption patterns among consumers.

Trends in the market: In Zimbabwe, the Snack Food Market within the Confectionery & Snacks Market is experiencing a surge in demand for healthier snack options, such as gluten-free and organic snacks. This trend is driven by increasing health consciousness among consumers and a growing trend towards clean labeling. The trajectory of this trend is expected to continue as consumers prioritize health and wellness in their food choices. This has significant implications for industry stakeholders, who must adapt their product offerings to meet the changing demands of the market. Additionally, this trend presents opportunities for new players to enter the market with innovative and healthier snack options.

Local special circumstances: In Zimbabwe, the Snack Food Market within the Confectionery & Snacks Market of The Food market is heavily influenced by the country's economic and political landscape. The ongoing economic crisis has led to a rise in demand for affordable snack options, driving sales for local snack brands. Additionally, the country's cultural preference for savory snacks has shaped the product offerings in this market segment. The government's policies on foreign imports also play a significant role in shaping the competitive landscape of the Snack Food Market in Zimbabwe.

Underlying macroeconomic factors: The performance of the Snack Food Market within the Confectionery & Snacks Market is heavily influenced by macroeconomic factors in Zimbabwe. The country's unstable economy and high inflation rate have significantly impacted consumer purchasing power and overall market demand. Additionally, the ongoing political and social unrest in the country has led to supply chain disruptions and increased production costs for snack food companies. The government's fiscal policies, particularly in terms of import and export regulations, also play a crucial role in shaping the market landscape. Furthermore, the country's overall economic health and its integration into the global economy have a significant impact on the growth potential of the Snack Food Market in Zimbabwe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.