Confectionery - Southern Africa | Statista Market Forecast

Revenue in the Confectionery market amounts to US$5.40bn in 2024. The market is expected to grow annually by 6.84% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$84bn in 2024).
In relation to total population figures, per person revenues of US$77.07 are generated in 2024.
In the Confectionery market, volume is expected to amount to 887.90m kg by 2029. The Confectionery market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Confectionery market is expected to amount to 11.2kg in 2024.

Definition:

The Confectionery market covers food items with a relatively high sugar. Confectionery has a variety of flavorings, colorings, and other components that give them their distinct taste, texture, and appearance. This market is divided into four submarkets: chocolate confectionery, ice cream, preserved pastry goods and cakes and sugar confectionery.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Chocolate products
Sugar confectionery
Ice Cream
Preserved Pastry Goods & Cakes

Nuts
Dried fruit snacks
Chocolate spreads
Desserts
Jams
Out-of-home consumption

The Confectionery & Snacks Market in Southern Africa has shown minimal growth due to factors such as changing consumer preferences and increased competition from healthier snack options. However, the Chocolate and Sugar Confectionery sub-markets are still seeing growth due to high demand for indulgent treats. The Ice Cream sub-market is also growing due to hot climate and growing youth population. Preserved Pastry Goods & Cakes sub-market, on the other hand, is facing challenges due to health concerns and competition from home-baked goods. Overall, the Confectionery Market in Southern Africa is driven by consumer demand for convenience and variety.

Customer preferences: Consumers in Southern Africa are increasingly opting for healthier and more nutritious snacking options, leading to a rise in demand for plant-based and natural confectionery products. This trend is driven by a growing awareness of the importance of a balanced diet and the negative impact of excessive sugar consumption. As a result, manufacturers are incorporating more natural ingredients and reducing the sugar content in their products to cater to this evolving consumer preference.

Trends in the market: In Southern Africa, the Confectionery & Snacks Market within The Food market is seeing a rise in demand for healthier options, such as organic and natural ingredients, as consumers become more health-conscious. This trend is expected to continue as consumers prioritize better-for-you products. Additionally, there is a growing demand for indulgent treats, particularly among younger consumers. This presents opportunities for industry stakeholders to innovate and offer a diverse range of products that cater to both health-conscious and indulgent consumers.

Local special circumstances: In Southern Africa, the Confectionery market is heavily influenced by the region's diverse cultural and geographical factors. With a large population of young consumers and a growing middle class, demand for indulgent snacks and treats is on the rise. However, strict regulations on food imports and the prevalence of traditional, home-made snacks create challenges for international confectionery brands. Additionally, the region's unique flavor preferences and the popularity of street vendors as a distribution channel also impact market dynamics.

Underlying macroeconomic factors: The Confectionery Market of the Confectionery & Snacks Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, economic stability, and government policies. Countries with strong economic growth and stable political environments tend to have a higher demand for confectionery products, as consumers have more disposable income to spend on indulgent treats. Conversely, economic downturns and unstable political climates can lead to a decrease in demand for confectionery products. Additionally, government policies such as taxes and regulations on food products can also impact the market, either positively or negatively. Overall, the performance of the Confectionery Market is closely tied to the economic health of the country and its consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.