Rice - Zimbabwe | Statista Market Forecast

Revenue in the Rice market amounts to US$96.20m in 2024. The market is expected to grow annually by 13.20% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$5.65 are generated in 2024.
In the Rice market, volume is expected to amount to 31.10m kg by 2029. The Rice market is expected to show a volume growth of 0.1% in 2025.0.
The average volume per person in the Rice market is expected to amount to 1.7kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market in Zimbabwe is experiencing rapid growth due to the elevated growth rate and several factors such as increasing demand for bread and cereal products, rising health consciousness among consumers, and the convenience of online food services. This market is expected to continue its upward trend in the coming years.

Customer preferences: As urbanization and modernization continue to shape consumer behavior in Zimbabwe, there is a growing preference for convenient and healthy food options such as rice, particularly among the working population. This trend is also influenced by the increasing health consciousness and hectic lifestyles of consumers. As a result, there is a rising demand for ready-to-eat and pre-cooked rice products, as well as a shift towards organic and non-GMO varieties.

Trends in the market: In Zimbabwe, the Rice Market within the Bread & Cereal Products Market is experiencing a shift towards healthier and more sustainable options. This trend is driven by a growing awareness of the health benefits of whole grain rice and the environmental impact of traditional production methods. As a result, the market is seeing an increase in demand for organic and locally sourced rice products. This trajectory is significant for industry stakeholders as it presents opportunities for diversification and differentiation in the market. However, it also poses challenges in terms of supply chain management and price competitiveness. With the potential for continued growth in health-conscious consumer preferences, it is crucial for industry players to adapt and innovate to stay relevant in the market.

Local special circumstances: In Zimbabwe, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's economic and political instability. The fluctuation in inflation rates and currency exchange rates has led to inconsistent pricing and availability of rice. Additionally, the government's land reform policies have resulted in a decrease in rice production, leading to a reliance on imports. This has created a challenging market for both local producers and consumers, with prices often fluctuating and availability limited.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Zimbabwe is heavily influenced by macroeconomic factors such as the country's economic stability, trade policies, and government subsidies. The global demand for rice, along with fluctuating market prices, also plays a significant role. Additionally, factors such as climate change, natural disasters, and political instability can impact rice production and supply, leading to potential market disruptions. Furthermore, the country's population growth, income levels, and dietary preferences also influence the demand for rice and other cereal products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.