Bread & Cereal Products - Poland | Statista Market Forecast

Revenue in the Bread & Bakery Products market amounts to US$7.98bn in 2024. The market is expected to grow annually by 5.76% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$198.30 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 4.46bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 96.5kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Food market in Poland has seen steady growth in recent years, driven by increasing awareness of health and wellness among consumers. Factors such as convenience, variety, and availability of online options have also contributed to the growth of the Bread & Cereal Products Market. However, the market's minimal growth rate may be impacted by factors such as shifting consumer preferences towards healthier alternatives and the rise of alternative food trends.

Customer preferences: Consumers in Poland are increasingly prioritizing health and wellness, leading to a rise in demand for organic and gluten-free options in the Bread & Cereal Products Market. This trend is fueled by a growing awareness of food intolerances and the desire for healthier choices. Additionally, there has been a shift towards convenience and on-the-go options, catering to busy lifestyles and the need for quick, nutritious meals. This has resulted in the introduction of more pre-packaged and ready-to-eat options in the market.

Trends in the market: In Poland, the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for organic and gluten-free options. This trend is driven by an increasing health consciousness among consumers and a growing awareness of food allergies. As a result, manufacturers are expanding their product portfolios to cater to these preferences. This trend is expected to continue in the coming years, with potential implications for industry stakeholders, such as the need to invest in R&D for innovative products and marketing strategies to target health-conscious consumers.

Local special circumstances: In Poland, the Bread & Cereal Products Market is heavily influenced by the country's strong agricultural sector and its rich history of traditional bread-making. The market is also shaped by the country's high consumption of bread and cereal products, with a strong preference for locally-sourced and organic options. Additionally, Poland's strict food regulations and certifications play a significant role in consumer trust and product quality, driving demand for premium and specialty bread and cereal products.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Poland is influenced by macroeconomic factors such as the country's economic growth, consumer spending, and government policies. With a stable and growing economy, Poland has seen an increase in consumer purchasing power, leading to higher demand for food products. Additionally, government initiatives to support domestic food production and exports have also positively impacted the market. Furthermore, Poland's membership in the European Union has opened up opportunities for trade and investment, further stimulating market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.