Baby Milk & Infant Formula - Poland

Revenue in the Baby Milk & Infant Formula market amounts to US$296.00m in 2024. The market is expected to grow annually by 5.29% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$7.36 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 24.28m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.5kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula market in Poland has seen modest growth, influenced by factors such as changing consumer preferences, increasing competition, and government regulations. Despite this minimal growth, the market continues to expand due to the high demand for convenient and nutritious baby food options.

Customer preferences: As more parents in Poland prioritize convenience and time-saving solutions, the demand for ready-to-feed baby formula and online shopping for baby food products has increased. Additionally, the rising health awareness among consumers has led to a demand for organic and natural baby formula options. This trend is further fueled by the growing number of working mothers, who prefer the ease and reliability of ready-to-feed formula.

Trends in the market: In Poland, the Baby Milk & Infant Formula Market of the Baby Food Market is experiencing a trend towards organic and natural products, with a growing awareness of the importance of nutrition for infants. This trend is expected to continue as parents become more health-conscious and seek out products with clean labels and minimal additives. Additionally, there is a shift towards online shopping for baby food products, as busy parents look for convenience and competitive pricing. This trend has significant implications for industry stakeholders, as they may need to adjust their product offerings and marketing strategies to cater to these changing consumer preferences. Furthermore, the increasing demand for locally produced and sustainable products presents opportunities for collaboration with local farmers and suppliers. Overall, these trends highlight the growing importance of transparency and sustainability in the Baby Milk & Infant Formula Market in Poland.

Local special circumstances: In Poland, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's high breastfeeding rates and strict regulations on advertising and labeling of infant formula. Additionally, the market is impacted by the country's growing economy and rising disposable income, leading to a shift towards more premium and organic options. This unique combination of factors sets Poland apart from other markets, shaping the demand and supply dynamics in the Baby Milk & Infant Formula Market.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is greatly affected by macroeconomic factors, such as consumer spending, GDP growth, and trade policies. In countries with high consumer spending and strong GDP growth, the demand for baby milk and infant formula is higher, leading to market growth. Additionally, government policies and trade agreements can impact the availability and pricing of these products, which can also affect market performance. Furthermore, economic stability and inflation rates can affect the purchasing power of consumers and their ability to afford these products, ultimately influencing market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.