Beauty & Personal Care - Poland

Poland

The Beauty & Personal Care market in Poland is projected to generate a revenue of US$5.72bn in 2024.
It is anticipated to experience an annual growth rate of 3.52% (CAGR 2024-2029).
The largest segment within this market is Personal Care, which is expected to reach a market volume of US$2.75bn in 2024.
When compared globally, in the United States leads in revenue generation with US$100bn in 2024.
In terms of per capita revenue, in Poland is estimated to generate US$142.30 per person in 2024.
The online sales channel is also expected to play a significant role in the Beauty & Personal Care market, accounting for 45.8% of the total revenue by 2024.
The beauty and personal care market in Poland is experiencing a growing demand for natural and organic products.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.