Definition:
The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.
Structure:
The market is divided into seven different segments:
Additional Information:
The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Sep 2024
Source: Statista Market Insights
Notes: Data is shown using current exchange rates. The applied current exchange rates are displayed in the Key Market Indicators below.
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Mar 2024
Source: Statista Company Insights
Most recent update: Oct 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
The DIY & Hardware Store Market in Poland is experiencing slow growth, impacted by factors such as low consumer awareness, competition from online retailers, and a lack of innovation in product offerings. With sub-markets like Floor Covering and Tools & Machines struggling, the overall market is seeing a negligible growth rate. The implementation of new technologies and improved marketing strategies could potentially drive growth in the future.
Customer preferences:
Consumers in Poland are increasingly turning towards DIY and hardware stores for home improvement projects due to the rise in popularity of home renovation and décor. As consumers prioritize customization and personalization in their living spaces, DIY projects have become a favored option. Additionally, the growing trend of sustainability and eco-friendliness has also led to an increase in demand for environmentally friendly and reusable DIY tools and materials. This shift in consumer preferences highlights a larger cultural emphasis on self-sufficiency and resilience, as well as a growing awareness of the impact of consumer choices on the environment.
Trends in the market: In Poland, the DIY & Hardware Store Market is experiencing an increase in online sales and e-commerce platforms, as more consumers shift towards online shopping for home improvement and maintenance products. This trend is expected to continue, driven by the convenience and ease of online shopping. Additionally, there is a rise in demand for eco-friendly and sustainable products, leading to a shift towards greener DIY solutions. This trend is significant for industry stakeholders as it presents opportunities for market expansion and differentiation through sustainable product offerings. However, it also poses challenges in terms of supply chain and inventory management.
Local special circumstances: In Poland, the DIY & Hardware Store Market is heavily influenced by the country's DIY culture, where people take pride in doing home improvement projects themselves. The market is also driven by the strong presence of small independent hardware stores, which cater to the specific needs of local communities. This is in contrast to larger retailers, which may have a more generic approach. Additionally, Poland's location in Central Europe provides access to a wide variety of building materials and home improvement products, resulting in a diverse market with a range of options for consumers.
Underlying macroeconomic factors: The DIY & Hardware Store Market in Poland is heavily influenced by macroeconomic factors such as economic growth, consumer confidence, and government policies. With the country's economy experiencing steady growth and a rise in disposable income, consumer spending on home improvement and renovation projects is expected to increase. Government initiatives promoting home ownership and incentivizing investment in property are also expected to drive the demand for DIY products and hardware. Additionally, the increasing trend of DIY projects and home renovations due to the COVID-19 pandemic is further boosting the growth of the market.
Data coverage:
Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Sep 2024
Source: Statista Market Insights