Non-Alcoholic Drinks - Poland

The Non-Alcoholic Drinks market in Poland has been experiencing steady growth in recent years.

Customer preferences: Polish consumers have shown a growing interest in healthier beverage options, which has contributed to the rise in demand for non-alcoholic drinks. With increasing health consciousness, consumers are seeking beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This trend is in line with the global shift towards healthier lifestyles and the growing awareness of the negative health effects of excessive sugar consumption.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Poland is the growing popularity of functional beverages. Functional beverages are those that offer additional health benefits beyond basic hydration. These include drinks infused with vitamins, minerals, antioxidants, and other bioactive compounds. The demand for functional beverages is driven by consumers who are looking for products that can help them meet their specific health and wellness goals. Another trend in the market is the increasing popularity of plant-based and dairy-free alternatives. As more consumers adopt vegetarian, vegan, or lactose-free diets, there is a growing demand for non-alcoholic drinks that cater to these dietary preferences. Plant-based milks, such as almond milk, soy milk, and oat milk, have gained significant popularity in recent years and are now widely available in supermarkets and cafes across the country.

Local special circumstances: Poland has a strong tradition of tea consumption, and this has influenced the non-alcoholic drinks market in the country. While coffee remains the most popular hot beverage, tea is also widely consumed and is often served with meals or as a comforting drink. As a result, there is a wide variety of tea options available in the market, including herbal teas, fruit teas, and traditional black teas.

Underlying macroeconomic factors: Poland's growing economy and rising disposable incomes have played a significant role in the development of the Non-Alcoholic Drinks market. As consumers have more purchasing power, they are able to afford premium and healthier beverage options. Additionally, the increasing urbanization and changing lifestyles have led to a rise in on-the-go consumption, driving the demand for convenient and portable non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in Poland is experiencing growth due to changing customer preferences towards healthier options, the popularity of functional beverages, the demand for plant-based and dairy-free alternatives, and the influence of Poland's tea-drinking culture. The country's growing economy and rising disposable incomes are also contributing to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.