Baby Snacks & Others - Poland

Poland

Highlights

Revenue in the Baby Snacks & Others market amounts to US$160.50m in 2024. The market is expected to grow annually by 9.81% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$806m in 2024).
In relation to total population figures, per person revenues of US$3.99 are generated in 2024.
In the Baby Snacks & Others market, volume is expected to amount to 8.01m kg by 2029. The Baby Snacks & Others market is expected to show a volume growth of 9.5% in 2025.0.
The average volume per person in the Baby Snacks & Others market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Snacks & Others market in Poland is experiencing subdued growth, impacted by factors such as changing consumer preferences, increasing competition and slow economic recovery. Despite this, the market is still driven by rising health awareness and convenience offered by online services.

Customer preferences: In recent years, there has been a growing demand for organic and natural baby snacks and food products in Poland. This trend is fueled by consumer concerns about the use of artificial additives and preservatives in traditional baby food. Additionally, there has been an increase in the number of working parents, leading to a rise in demand for convenient and healthy on-the-go options. This has also resulted in a surge in the popularity of subscription-based baby food delivery services, catering to busy parents looking for convenient and nutritious options for their little ones.

Trends in the market: In Poland, the Baby Snacks & Others Market of the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural products. This is driven by a growing awareness of the importance of nutrition and health among parents. Furthermore, there is a rising trend of using social media and online platforms to gather information and recommendations on baby food products. This presents an opportunity for companies to leverage digital marketing strategies and build a strong online presence to reach and engage with potential customers. Additionally, there is a growing demand for convenient and on-the-go baby snacks, leading to the introduction of innovative packaging and product formats. These trends indicate a shift towards a more health-conscious and digitally savvy consumer base, and companies in the industry must adapt to meet these changing demands to remain competitive.

Local special circumstances: In Poland, the Baby Snacks & Others Market of the Baby Food Market within The Food market is heavily influenced by the country's strong cultural preference for homemade baby food. This has created a niche market for organic and all-natural baby snacks, as well as a growing demand for innovative packaging solutions to maintain freshness. Additionally, Poland's strict regulations on baby food and formula have led to increased consumer trust in the quality and safety of domestically produced products. This has also resulted in a higher price point for imported baby snacks, making it a challenging market for international brands to penetrate.

Underlying macroeconomic factors: The Baby Snacks & Others Market of the Baby Food Market within The Food market is affected by various macroeconomic factors in Poland. These include the overall economic health of the country, global economic trends, fiscal policies, and other relevant financial indicators. For instance, countries with a stable economic environment and strong investment in the food industry are witnessing faster growth in the market compared to countries with economic instability and limited investment in the sector. Additionally, the growing health consciousness and increasing disposable income of consumers in Poland are driving the demand for healthy and convenient baby snacks and other baby food products, resulting in market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.