Fresh Meat - Poland

Poland

Highlights

Revenue in the Fresh Meat market amounts to US$10.76bn in 2024. The market is expected to grow annually by 6.94% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$267.50 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 1.44bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 4.2% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 29.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat Market in Poland is experiencing minimal growth, influenced by factors such as consumer preferences for healthier options, increasing demand for locally sourced meat, and government regulations on food safety. These factors have contributed to the steady growth rate of the overall market, with sub-markets of Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat all seeing moderate growth. Additionally, the convenience of online meat purchasing and the rising awareness of sustainable meat production methods have also played a role in the market's growth.

Customer preferences: The Fresh Meat Market of the Meat Market within The Food market has seen a rise in demand for organic and sustainable meat products, as consumers become more conscious of their health and the environmental impact of their food choices. This trend is further fueled by an increasing focus on locally sourced and ethically raised meat, as well as a growing interest in alternative protein sources such as plant-based meats. Additionally, the pandemic has accelerated the adoption of online meat delivery services, providing a convenient and contactless option for purchasing fresh meat.

Trends in the market: In Poland, the Fresh Meat Market within the Meat Market of The Food market is seeing a rise in demand for organic, locally-sourced meat products. This trend is driven by increasing consumer awareness of the benefits of organic and sustainable farming practices. As a result, major players in the market are focusing on expanding their range of organic meat offerings. This trend is expected to continue, with potential implications for industry stakeholders such as farmers, retailers, and consumers.

Local special circumstances: In Poland, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's strong meat-eating culture and its geographical location in central Europe. This has led to a high demand for traditional meat products such as kielbasa and cured meats. Additionally, strict regulations on meat production and labeling have led to a high level of trust and quality assurance in the market. This creates a unique market dynamic where consumers prioritize locally-sourced and high-quality meat products.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Poland is impacted by various macroeconomic factors, including global economic trends, national economic health, fiscal policies, and other financial indicators. The growth of this market is influenced by the country's economic stability and growth, as well as consumer purchasing power and demand. Other factors such as trade policies, inflation rates, and government regulations also play a significant role in shaping market performance. Moreover, changing consumer dietary preferences and rising concerns about food safety and quality are driving the demand for fresh meat products in Poland, creating growth opportunities for the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.