Other Cereal Products - Southern Africa

Revenue in the Other Cereal Products market amounts to US$2.31bn in 2024. The market is expected to grow annually by 7.27% (CAGR 2024-2029).
In global comparison, most revenue is generated Egypt (US$15bn in 2024).
In relation to total population figures, per person revenues of US$32.97 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 882.00m kg by 2029. The Other Cereal Products market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Other Cereal Products market is expected to amount to 11.0kg in 2024.

Definition:

The Other Cereal Products market covers several products that are made from grains, that are not considered bread, pasta, rice, and breakfast cereals, and include items such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Flour
Semolina
Couscous
Bulgur

Bread and cakes
Pasta
Rice
Breakfast Products
Cookies and crackers
Out-of-home consumption

The Other Cereal Products Market in Southern Africa is experiencing minimal growth, impacted by various factors such as shifting consumer preferences and economic instability. Despite this, the market remains a significant player in the broader Food Market, driven by convenience and health awareness among consumers.

Customer preferences: As a result of growing health consciousness and more hectic lifestyles, consumers in Southern Africa are turning to convenient and nutritious cereal products as a quick and easy breakfast or snack option. In particular, there is a growing demand for gluten-free and organic cereal products, as well as those with added functional ingredients such as protein and superfoods. This trend is driven by the desire for healthier and more natural food options, as well as the rise of dietary restrictions and preferences among the region's diverse population.

Trends in the market: In Southern Africa, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more diverse options. This is driven by a growing health consciousness among consumers, leading to an increase in demand for gluten-free, organic, and whole grain cereal products. Additionally, there is a rising trend of incorporating traditional African grains like sorghum and millet into cereal products, reflecting a desire for locally-sourced and culturally relevant food choices. These trends have significant implications for industry stakeholders, as they must adapt their product offerings to meet changing consumer preferences and capitalize on the potential for growth in this market segment.

Local special circumstances: In Southern Africa, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is influenced by the region's diverse cultural preferences and its unique agricultural landscape. For instance, the use of millet and sorghum in traditional diets has led to a growing demand for gluten-free cereal products. Additionally, government initiatives promoting sustainable farming practices have led to the rise of organic cereal products in the market, catering to the growing health-conscious consumer base.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is heavily impacted by macroeconomic factors such as consumer purchasing power, disposable income, and overall economic stability. Countries with strong economic growth and increasing consumer spending are seeing higher demand for Other Cereal Products, whereas regions with economic slowdowns and limited disposable income are experiencing slower market growth. Furthermore, government policies and trade agreements can also significantly influence market performance, as tariffs and restrictions can impact the import and export of Other Cereal Products, affecting overall market supply and demand.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.