Bread & Cereal Products - Mauritius

Revenue in the Bread & Bakery Products market amounts to US$472.30m in 2024. The market is expected to grow annually by 4.49% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$362.70 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 174.50m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 0.8% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 129.4kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Mauritius is experiencing minimal growth, influenced by factors such as changing consumer preferences towards healthier options, increasing availability of imported products, and the rise of online grocery shopping. Despite the slow growth rate, the market is expected to see a gradual increase in demand for breakfast cereals and other cereal products due to the convenience and variety they offer to consumers.

Customer preferences: With the rise of health-consciousness in Mauritius, there has been a noticeable shift towards gluten-free and low-carb bread and cereal products. This is driven by a growing preference for healthier food options among consumers, particularly among the younger generation. Furthermore, the increasing influence of Western diets and the rise of vegetarianism and veganism have also contributed to this trend. As a result, food manufacturers have started to introduce a wider range of gluten-free and low-carb options in the Bread & Cereal Products Market, catering to the changing preferences and dietary restrictions of consumers.

Trends in the market: In Mauritius, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is being driven by consumer demand for clean label products, as well as the government's efforts to promote a healthier diet. Industry stakeholders are responding by introducing organic and whole grain products, as well as incorporating local ingredients. The trajectory of this trend indicates a growing awareness and preference for healthy and sustainable choices among consumers. This has significant implications for industry stakeholders, who must adapt their product offerings to remain competitive in the market.

Local special circumstances: In Mauritius, the Bread & Cereal Products Market is heavily influenced by the country's rich agricultural history and diverse cultural influences. The island's unique climate and fertile land allow for a wide variety of grains and crops to be grown, resulting in a vibrant and competitive market for bread and cereal products. Additionally, the country's multi-ethnic population has resulted in a diverse range of traditional and fusion bread and cereal products, catering to different dietary preferences and tastes. Furthermore, the government's strict regulations on food safety and labeling have helped to ensure high-quality products in the market, providing consumers with peace of mind and boosting consumer confidence in the industry.

Underlying macroeconomic factors: The performance of the Bread & Cereal Products Market within The Food market in Mauritius is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. For instance, fluctuations in international commodity prices can impact the cost of raw materials used in the production of bread and cereal products, which can then affect the overall market prices. Additionally, changes in consumer spending power, inflation rates, and government policies can also have a significant impact on the demand for these products. Moreover, the growth of the tourism industry in Mauritius, along with the increasing trend of health-conscious consumers, has resulted in a higher demand for healthy and convenient food options, including bread and cereal products, thus driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.