Key regions: Spain, China, Canada, India, South Korea
The rice market in Mauritius is experiencing minimal growth, influenced by factors such as changing consumer preferences and increasing competition from other food products. Despite this slow growth, the convenience and health benefits of rice continue to drive demand in the bread and cereal products market within the food industry.
Customer preferences: With the growing awareness of health and wellness, consumers in Mauritius are turning to healthier food options, including brown rice and quinoa. This is driven by the increasing prevalence of lifestyle diseases such as obesity and diabetes. Additionally, the trend of clean eating and plant-based diets is gaining traction, leading to a rise in demand for organic and gluten-free rice products. The rise of e-commerce and online grocery shopping has also made it easier for consumers to access a variety of rice options, including exotic and specialty varieties.
Trends in the market: In Mauritius, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for organic and gluten-free rice products, reflecting a global shift towards healthier and more sustainable food options. This trend is expected to continue, driven by increasing health consciousness and the rising prevalence of dietary restrictions. Industry stakeholders must adapt to this trend by diversifying their product offerings and investing in sustainable sourcing practices, in order to remain competitive in the market.
Local special circumstances: In Mauritius, the rice market is heavily influenced by cultural and geographical factors. Due to its location in the Indian Ocean, the country has a strong Indian and Chinese influence, leading to a high demand for rice as a staple food. Additionally, the government's efforts to promote self-sufficiency in rice production have resulted in a successful local rice industry. This has led to a unique market dynamic, with a mix of imported and locally produced rice dominating the market. Furthermore, the country's cultural diversity has also led to a variety of rice-based dishes, creating opportunities for niche products and specialty rice varieties.
Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Mauritius is influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The country's strong economic growth and stable political environment contribute to a positive market outlook, with increasing consumer purchasing power and demand for high-quality food products. Additionally, favorable trade policies and government support for agricultural production have further bolstered the market, leading to a rise in rice exports and a diverse range of rice varieties available in the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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