Fresh Vegetables - Mauritius

Mauritius

Highlights

Revenue in the Fresh Vegetables market amounts to US$442.90m in 2024. The market is expected to grow annually by 5.90% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$340.20 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 194.10m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 135.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Mauritius is experiencing minimal growth, influenced by factors such as fluctuating weather conditions, varying consumer preferences, and competition from imported vegetables, which affect local production and demand dynamics.

Customer preferences: Consumers in Mauritius are increasingly prioritizing organic and locally sourced fresh vegetables, reflecting a growing awareness of health and sustainability. This shift is partially driven by younger demographics who value transparency in food sourcing and nutritional benefits. Additionally, the rise of health-conscious lifestyles has led to a preference for plant-based diets, further boosting demand for diverse vegetable options. Social media influences also play a pivotal role, as consumers seek inspiration for healthy recipes, driving engagement with local farmers and markets.

Trends in the market: In Mauritius, the Fresh Vegetables Market is experiencing a surge in demand for organic and locally sourced produce, driven by consumers’ heightened awareness of health and sustainability. This trend is particularly prominent among younger generations who prioritize transparency in food sourcing and nutritional value. Additionally, the rising popularity of plant-based diets is diversifying the vegetable options sought by consumers. Social media platforms amplify this shift, inspiring individuals to explore healthy recipes and fostering connections with local farmers, which could reshape sourcing practices and market dynamics for industry stakeholders.

Local special circumstances: In Mauritius, the Fresh Vegetables Market is uniquely influenced by its geographical diversity, which includes volcanic soil and a tropical climate, allowing for a wide variety of crops to thrive. Culturally, the island's rich culinary heritage encourages the use of fresh, local ingredients, fostering a strong preference for homegrown produce. Regulatory support for sustainable farming practices further enhances this market, as government initiatives promote organic farming and reduce reliance on imports. These factors collectively shape consumer behavior, driving demand for fresh, healthy vegetables that reflect the island's identity and environmental values.

Underlying macroeconomic factors: The Fresh Vegetables Market in Mauritius is significantly influenced by macroeconomic factors such as national economic health, global trade dynamics, and fiscal policies. The country's stable economic growth and rising disposable incomes enhance consumer purchasing power, leading to increased demand for fresh produce. Additionally, global trends emphasizing sustainability and health consciousness are driving local farmers to adopt eco-friendly practices. Government policies promoting agricultural development and investment in infrastructure support the market's growth. Furthermore, fluctuations in international food prices and trade agreements impact the availability and pricing of fresh vegetables, influencing consumer choices and market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.