Baby Milk & Infant Formula - Mauritius

Revenue in the Baby Milk & Infant Formula market amounts to US$8.07m in 2024. The market is expected to grow annually by 4.47% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$6.20 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 463.60k kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Mauritius is facing a negligible growth rate due to various factors such as declining birth rates, strict government regulations, and increasing preference for breastfeeding. However, the convenience offered by online purchasing and rising disposable incomes may contribute to future growth.

Customer preferences: As consumers become more health-conscious, there is a growing demand for organic and natural ingredients in baby formula. This shift is driven by a desire for cleaner and healthier options for babies, as well as increasing concerns about the potential negative effects of synthetic ingredients. Additionally, with the rise of social media and online parenting communities, parents are becoming more aware of the ingredients in baby formula and are seeking out more natural alternatives.

Trends in the market: In Mauritius, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is driven by growing awareness among parents about the benefits of organic options and concerns over the safety of conventional formulas. This trajectory is expected to continue as consumers prioritize health and wellness for their babies. Industry stakeholders should anticipate a rise in demand for organic and natural baby formulas and adjust their product offerings accordingly. Additionally, there is potential for increased competition in this market as more companies enter the organic and natural baby formula segment.

Local special circumstances: In Mauritius, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is influenced by the country's small population, high income levels, and strict regulations on advertising and labeling of infant formula products. The cultural preference for breastfeeding also plays a significant role, leading to a smaller market size compared to other countries. Additionally, the island's reliance on imported goods and limited domestic production further affects the market dynamics.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market within The Food market in Mauritius is influenced by various macroeconomic factors. Global economic trends, such as the growing demand for organic and natural products, are driving market growth. Additionally, the national economic health of Mauritius, with its stable GDP and increasing per capita income, is creating a favorable environment for market expansion. Fiscal policies, such as tax exemptions for baby food products, are also supporting market growth. Furthermore, other financial indicators, such as the increasing birth rate and rising demand for convenient and nutritious baby food options, are contributing to the positive performance of the market. Overall, these factors are expected to continue driving the growth of the Baby Milk & Infant Formula Market in Mauritius.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.