Non-Alcoholic Drinks - Mauritius

The Non-Alcoholic Drinks market in Mauritius is experiencing significant growth and development.

Customer preferences: Mauritian consumers are increasingly looking for healthier beverage options, which has led to a rise in demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a growing awareness of the health risks associated with excessive alcohol consumption. Additionally, there is a rising trend of consumers seeking non-alcoholic alternatives during social gatherings and events, further driving the demand for non-alcoholic drinks.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Mauritius is the increasing popularity of functional beverages. These drinks are formulated with added vitamins, minerals, and other beneficial ingredients, catering to the health-conscious consumer. Functional beverages such as energy drinks, sports drinks, and herbal teas are gaining traction in the market as they offer specific health benefits and are perceived as a healthier alternative to traditional soft drinks. Another trend in the market is the growing demand for natural and organic non-alcoholic drinks. Consumers are becoming more conscious of the ingredients used in their beverages and are seeking products that are free from artificial additives and preservatives. This trend is driving the growth of natural and organic non-alcoholic drinks, including fruit juices, herbal infusions, and kombucha.

Local special circumstances: Mauritius is known for its tropical climate and abundant fruit production. This has created a favorable environment for the development of a thriving non-alcoholic drinks market. The availability of a wide variety of tropical fruits such as pineapple, mango, and passion fruit has enabled local manufacturers to produce fruit juices and smoothies that capitalize on the natural flavors of these fruits. Furthermore, Mauritius is a popular tourist destination, attracting visitors from around the world. The demand for non-alcoholic drinks is not limited to the local population but also extends to tourists seeking refreshing and healthy beverages during their stay on the island. This provides an additional market opportunity for non-alcoholic drink manufacturers in Mauritius.

Underlying macroeconomic factors: The growing Non-Alcoholic Drinks market in Mauritius can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, resulting in an increase in disposable income among consumers. This has allowed consumers to spend more on premium and healthier beverage options, driving the demand for non-alcoholic drinks. Additionally, the government of Mauritius has implemented policies to promote the consumption of healthier beverages. This includes initiatives to reduce the consumption of sugary drinks and promote the consumption of water and natural fruit juices. These policies have created a supportive environment for the growth of the Non-Alcoholic Drinks market in Mauritius. In conclusion, the Non-Alcoholic Drinks market in Mauritius is developing due to shifting consumer preferences towards healthier options, the popularity of functional beverages, the demand for natural and organic drinks, local special circumstances such as abundant fruit production and tourism, and favorable macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.