Bread & Cereal Products - Laos | Statista Market Forecast

Revenue in the Bread & Bakery Products market amounts to US$792.30m in 2024. The market is expected to grow annually by 5.96% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$102.40 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 440.80m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 3.9% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 50.3kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Food market in Laos has shown minimal growth in the Bread & Cereal Products sector, influenced by factors such as limited technological advancements, low consumer health awareness, and traditional eating habits. However, the market has potential for growth with increasing access to online platforms and rising demand for convenient food options.

Customer preferences: With the growing health consciousness and increasing demand for convenient and nutritious options, the Bread & Cereal Products Market in Laos has witnessed a rise in demand for healthier alternatives such as whole grain bread and cereal products. This trend is driven by a shift towards healthier eating habits, influenced by a growing awareness of the importance of a balanced diet and the impact of food on overall health and well-being. Additionally, the rise of urbanization and busy lifestyles has led to a preference for convenient and on-the-go breakfast options, driving the demand for cereal bars and single-serve cereal packs.

Trends in the market: In Laos, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with consumers becoming more health-conscious. This trend is driven by increasing awareness of the link between diet and health, as well as the growing availability of nutritious alternatives. For industry stakeholders, this presents opportunities to tap into the growing demand for healthier products and to develop innovative solutions to meet consumer needs. However, it also poses challenges in terms of adapting to changing consumer preferences and maintaining market share.

Local special circumstances: In Laos, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's limited agricultural resources and lack of modern infrastructure. This results in a reliance on traditional farming methods and limited access to distribution channels, leading to higher prices for consumers. Additionally, cultural preferences for rice as a staple food contribute to a smaller market for bread and cereal products. Government regulations also play a role, with restrictions on foreign investment and trade limiting the entry of international companies into the market. These unique factors create a challenging environment for businesses and shape the dynamics of the Bread & Cereal Products Market in Laos.

Underlying macroeconomic factors: The growth of the Bread & Cereal Products Market within The Food market in Laos is heavily influenced by macroeconomic factors such as the country's economic stability, government policies, and consumer purchasing power. Laos has experienced steady economic growth in recent years, with a growing middle class and increasing disposable income. This has led to a rise in demand for convenience foods, including bread and cereal products. Additionally, the government's focus on promoting domestic production and reducing reliance on imported goods has created a favorable environment for local manufacturers in the market. However, challenges such as limited infrastructure and high production costs may hinder market growth in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.