Processed Meat - Laos | Statista Market Forecast

Revenue in the Processed Meat market amounts to US$190.60m in 2024. The market is expected to grow annually by 4.76% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$24.63 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 28.89m kg by 2029. The Processed Meat market is expected to show a volume growth of 1.0% in 2025.0.
The average volume per person in the Processed Meat market is expected to amount to 3.5kg in 2024.

Definition:

The Processed Meat market covers all types of meats that have either been smoked, salted, cured, or given chemical preservatives. The market is splitted into three submarkets: ham & bacon, sausages, and cold & roast meat products.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Cured and prepared meat products and sausages
Bacon
Salami

Fresh meat
Meat-based ready-to-eat meals
pâté
Burger patties, meatball
Out-of-home consumption

The Laos Processed Meat Market is experiencing minimal growth due to factors such as consumer shift towards healthier eating habits, limited availability of raw materials, and strict regulations on food safety. Despite this slow growth rate, the market is expected to see a rise in demand for Ham & Bacon, Sausages, and Cold & Roast Meat Products in the coming years, driven by increasing disposable income and urbanization. Online platforms and convenience stores are also contributing to the market's growth.

Customer preferences: Consumers in Laos are increasingly turning towards processed meat products, such as sausages and cured meats, as a convenient and affordable source of protein. This trend is driven by the growing number of busy and urbanized individuals who prioritize convenience and quick meal options. Moreover, with the rise of Western influence and changing dietary habits, processed meat has become a staple in many Laotian households. This shift towards processed meat consumption is also influenced by the increasing availability and variety of these products in the market.

Trends in the market: In Laos, the Processed Meat Market of the Meat Market within The Food market is experiencing a rise in demand for healthier options, such as lean meats and plant-based alternatives. This trend is driven by increasing awareness of the health risks associated with high consumption of processed meats. In addition, there is a growing demand for convenience, leading to the introduction of ready-to-eat processed meat products. These trends are significant as they reflect changing consumer preferences and present opportunities for industry stakeholders to capitalize on the demand for healthier and convenient options. However, it also poses challenges for traditional meat processors who may need to adapt their production methods and offerings to stay competitive in the market.

Local special circumstances: In Laos, the Processed Meat market is heavily influenced by the country's traditional food culture and Buddhist beliefs, which discourage the consumption of beef and pork. This has led to a significant market for alternatives such as chicken and fish-based processed meats. Additionally, Laos' mountainous terrain and limited infrastructure make it challenging to transport and store fresh meat, further driving the demand for processed meat products. The government's efforts to promote food safety and hygiene also play a crucial role in shaping the market landscape, with stricter regulations and inspections for processed meat products.

Underlying macroeconomic factors: The Processed Meat Market within the Meat Market of The Food market in Laos is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and trade policies. As the country experiences steady economic growth and rising disposable incomes, demand for processed meat products is expected to increase. Additionally, government initiatives to boost domestic production and exports of meat products are also expected to drive market growth. However, challenges such as rising inflation, trade restrictions, and differing consumer preferences across regions may hinder market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.