Convenience Food - Laos

Laos

Highlights

Revenue in the Convenience Food market amounts to US$415.80m in 2024. The market is expected to grow annually by 5.59% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$53.74 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 82.86m kg by 2029. The Convenience Food market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 9.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Laos has been experiencing slow growth, influenced by factors such as limited consumer awareness and availability of traditional food options. The sub-markets of Ready-to-Eat Meals and Soups have contributed to this minimal growth rate. However, as digital technologies continue to advance and health awareness increases, the convenience offered by online food services may drive growth in the future.

Customer preferences: Consumers in Laos are becoming more health-conscious and are seeking convenient food options that align with their dietary preferences and restrictions. As a result, there has been a rise in demand for organic, gluten-free, and plant-based convenience foods. This trend is driven by a growing awareness of the impact of food on health and the environment. Additionally, with the increasing urbanization and busy lifestyles, there is a growing demand for on-the-go meals and snacks, leading to the emergence of new players in the convenience food market.

Trends in the market: In Laos, the Convenience Food Market within The Food market is experiencing a surge in demand for healthy and convenient options. With the rise of urbanization and busy lifestyles, consumers are seeking out pre-packaged, ready-to-eat meals that offer convenience without compromising on nutrition. This trend is expected to continue, as more consumers prioritize convenience and health in their food choices. As a result, industry stakeholders are focusing on developing innovative, healthy convenience food options to meet this growing demand. This could lead to potential growth opportunities for companies in the convenience food market, as well as collaborations with health-focused brands and retailers. Additionally, this trend could also have a positive impact on public health, as it encourages consumers to make healthier food choices, ultimately improving their overall well-being.

Local special circumstances: In Laos, the Convenience Food market is heavily influenced by the country's unique geographical and cultural factors. With a largely rural population and limited access to traditional grocery stores, consumers in Laos rely heavily on convenience stores and street vendors for their food needs. This has led to a thriving market for convenient, ready-to-eat meals and snacks. Additionally, the country's strict regulations on food imports have created a demand for locally sourced and produced convenience foods, further shaping the market dynamics.

Underlying macroeconomic factors: The Convenience Food Market in Laos is significantly impacted by macroeconomic factors such as the country's economic growth, consumer spending habits, and government policies. With an expanding economy and a growing middle class, there is a rising demand for convenient and ready-to-eat food options. Additionally, the government's efforts to improve infrastructure and promote foreign investment have created a favorable business environment for the food industry. Furthermore, the increasing urbanization and changing lifestyle patterns have resulted in a higher adoption of convenience foods, further driving market growth. However, limited access to technology and infrastructure in rural areas may hinder market expansion, highlighting the need for targeted government initiatives to improve accessibility and distribution.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.