Fresh Fruits - Laos | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$474.20m in 2024. The market is expected to grow annually by 6.30% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$61.30 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 226.40m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 4.0% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 25.4kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Laos has shown minimal growth, influenced by factors such as limited agricultural infrastructure, fluctuating climate conditions, and competition from imported fruits, which challenge local production and consumer preferences for variety and pricing.

Customer preferences: Consumers in Laos are increasingly prioritizing health and wellness, driving a shift toward organic and locally-sourced fresh fruits. This trend is fueled by a growing awareness of the nutritional benefits of fruits and a desire to support local farmers. Additionally, younger demographics are embracing diverse flavor profiles, leading to heightened interest in exotic and tropical fruits. Moreover, urbanization and busy lifestyles are prompting demand for convenient packaging and ready-to-eat fruit options, reflecting a blend of tradition and modern consumer habits in the Fresh Fruits Market.

Trends in the market: In Laos, the Fresh Fruits Market is experiencing a notable shift towards organic and locally-sourced produce, driven by increasing consumer awareness of health and nutrition. This trend is particularly pronounced among younger consumers who are eager to explore a variety of exotic and tropical fruits. Urbanization is further influencing preferences, as busy lifestyles create demand for convenient, ready-to-eat fruit options. These evolving consumer habits offer significant opportunities for local farmers and businesses to innovate, enhance product offerings, and strengthen supply chains, ultimately benefiting the entire industry landscape.

Local special circumstances: In Laos, the Fresh Fruits Market is shaped by a rich agricultural landscape and a strong cultural connection to local produce. The country's diverse climate allows for a wide range of tropical fruits, fostering a unique appreciation for seasonal varieties. Additionally, traditional practices and communal farming enhance the emphasis on organic produce. Regulatory support for sustainable agriculture is on the rise, encouraging eco-friendly methods. As urban centers expand, there is a growing demand for convenient fruit options, creating a dynamic interplay between tradition and modern consumer habits in the market.

Underlying macroeconomic factors: The Fresh Fruits Market in Laos is significantly influenced by macroeconomic factors such as agricultural productivity, trade policies, and rural development initiatives. The nation's economic health, characterized by steady GDP growth, supports increased consumer spending on fresh produce. Additionally, favorable trade agreements with neighboring countries enhance exports of seasonal fruits, promoting market expansion. Fiscal policies aimed at improving rural infrastructure and access to markets further bolster fruit production and distribution. As global interest in organic and sustainable products rises, Laos is well-positioned to capitalize on these trends, aligning local agricultural practices with international demand for high-quality, fresh fruits.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.