Ready-to-Eat Meals - Laos

Laos

Highlights

Revenue in the Ready-to-Eat Meals market amounts to US$402.70m in 2024. The market is expected to grow annually by 5.63% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$52.05 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 79.93m kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 9.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Ready-to-Eat Meals Market in Laos is experiencing minimal growth, impacted by factors such as limited access to digital technologies and lower health awareness among consumers. Convenience and accessibility of online food services are driving the market's growth.

Customer preferences: As more consumers in Laos lead busy lifestyles, the demand for convenient and ready-to-eat meals is on the rise. This trend is driven not only by time constraints, but also by a growing interest in Western-style convenience foods. Additionally, as the population becomes more urbanized, convenience food companies are adapting their products to cater to the preferences of younger, health-conscious consumers. This shift towards healthier, on-the-go options is also influenced by the increasing availability of international cuisine and a desire for variety in the diet.

Trends in the market: In Laos, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing a surge in demand due to the increasing number of working professionals and busy lifestyles. This trend is expected to continue as more consumers prioritize convenience and time-saving options. Industry stakeholders should focus on expanding their product offerings and distribution channels to cater to this growing market segment. Additionally, incorporating healthier and more sustainable options in their ready-to-eat meals can appeal to health-conscious consumers and address potential concerns about the environmental impact of single-use packaging. Overall, the shift towards convenience in The Food market presents opportunities for growth and innovation for industry players in Laos.

Local special circumstances: In Laos, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is heavily influenced by the country's geographical landscape. As Laos is a landlocked country, with limited access to fresh produce, the demand for Ready-to-Eat Meals has increased. Additionally, the country's cultural acceptance of pre-packaged and convenient food options has also contributed to the growth of this market. Furthermore, the government's relaxed regulations on food imports have allowed for a wide variety of international Ready-to-Eat Meals to enter the market, catering to the diverse tastes and preferences of the local population.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is impacted by several macroeconomic factors in Laos. The country's economic growth and stability, as well as global economic trends, play a significant role in market performance. Government policies and regulations, such as trade agreements and tax incentives, also influence the market. Moreover, the purchasing power and disposable income of consumers in Laos, as well as their preferences and dietary habits, impact the demand for ready-to-eat meals. Additionally, the growing urban population and changing lifestyle patterns, along with the increasing number of working women, are driving the demand for convenient and time-saving food options, contributing to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.