Fresh Vegetables - Laos

Laos

Highlights

Revenue in the Fresh Vegetables market amounts to US$691.40m in 2024. The market is expected to grow annually by 6.60% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$89.37 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 501.60m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 4.2% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 55.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Laos is witnessing minimal growth, influenced by factors such as limited agricultural technology adoption, fluctuating consumer preferences, and challenges in supply chain logistics affecting the availability of diverse produce.

Customer preferences: Consumers in Laos are increasingly prioritizing fresh, organic produce, reflecting a growing awareness of health and nutrition. This shift is influenced by the urbanization trend, as younger demographics seek healthier lifestyles and are willing to pay a premium for quality vegetables. Additionally, traditional culinary practices are being blended with modern dietary preferences, leading to a rise in demand for diverse and exotic vegetables. Such changes are also fostering a greater appreciation for local farmers' markets, where community ties and sustainable sourcing are emphasized.

Trends in the market: In Laos, the Fresh Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, driven by a growing consumer preference for health-conscious choices. Younger generations, influenced by urbanization, are increasingly willing to pay a premium for fresh, high-quality vegetables, prioritizing nutrition and sustainability. This trend has led to the emergence of vibrant farmers' markets, fostering community connections and supporting local agriculture. As these preferences continue to evolve, industry stakeholders, including farmers and retailers, must adapt their offerings to meet the demand for diverse, exotic vegetables and enhance their engagement with health-oriented consumers.

Local special circumstances: In Laos, the Fresh Vegetables Market is shaped by the country's rich biodiversity and traditional agricultural practices that emphasize organic cultivation. The mountainous terrain and varying climates allow for a wide variety of unique, local vegetables that are integral to Laotian cuisine. Culturally, there is a strong emphasis on fresh ingredients, driving demand for locally sourced produce. Additionally, government initiatives promoting sustainable farming practices further encourage farmers to adopt organic methods, aligning with the rising consumer interest in health and nutrition. This distinctly local context fosters a vibrant market dynamic, setting Laos apart from other regions.

Underlying macroeconomic factors: The Fresh Vegetables Market in Laos is significantly influenced by macroeconomic factors such as agricultural policies, trade dynamics, and regional economic stability. The government's focus on sustainable agriculture and organic farming practices promotes growth in local production, enhancing food security and supporting smallholder farmers. Global trends toward health-conscious eating and organic products further boost demand for fresh vegetables. Additionally, fluctuations in global commodity prices and trade agreements can impact the availability and affordability of these produce. Overall, national economic health, including inflation rates and consumer spending, also plays a crucial role in shaping market performance in this sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.