Fresh Fish - Laos

  • Laos
  • Revenue in the Fresh Fish market amounts to US$1.11bn in 2024. The market is expected to grow annually by 6.49% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$55bn in 2024).
  • In relation to total population figures, per person revenues of US$142.90 are generated in 2024.
  • In the Fresh Fish market, volume is expected to amount to 67.60m kg by 2029. The Fresh Fish market is expected to show a volume growth of 4.7% in 2025.
  • The average volume per person in the Fresh Fish market is expected to amount to 7.4kg in 2024.

Key regions: Russia, South Korea, Canada, United States, Philippines

 
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Analyst Opinion

In Laos, the Fresh Fish Market in the Fish & Seafood Market within The Food market is experiencing minimal growth due to various factors such as limited access to digital technologies, low health awareness among consumers, and lack of convenience in online fish purchasing.

Customer preferences:
The rise of health-consciousness and demand for sustainable food options has led to an increase in consumer preference for locally sourced and organic seafood in the Fresh Fish Market of the Fish & Seafood Market within The Food market. This trend is driven by a growing awareness of the harmful effects of overfishing and the desire for fresher, healthier options. Additionally, the younger generation, in particular, is showing a preference for eco-friendly and ethical seafood choices, as well as a willingness to pay a premium for them.

Trends in the market:
In Laos, the Fresh Fish Market of the Fish & Seafood Market within The Food market is experiencing a growing trend of sustainable fishing practices. This includes the use of more selective fishing methods, such as handlines and traps, to reduce bycatch and protect marine ecosystems. Additionally, there is an increase in consumer demand for sustainably sourced fish, leading to certification programs and labeling initiatives. This trend not only benefits the environment, but also presents potential market opportunities for industry stakeholders who prioritize sustainability in their operations.

Local special circumstances:
In Laos, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's abundant water resources and traditional fishing practices. This has led to a diverse range of fresh fish species being available in the market, catering to the local taste preferences. Additionally, the market is also influenced by cultural beliefs, such as the importance of consuming fresh fish for good health, which drives the demand for fresh fish in the market. The regulatory environment in Laos also plays a significant role, with strict fishing regulations and sustainable fishing practices being enforced to protect the country's natural resources. These unique local factors result in a dynamic and sustainable Fresh Fish Market in Laos.

Underlying macroeconomic factors:
The Fresh Fish Market of the Fish & Seafood Market within The Food market is greatly impacted by macroeconomic factors in Laos. The country's economy heavily relies on agriculture, with the fisheries sector contributing significantly to the overall GDP. Global economic trends, such as changes in global demand for seafood and fluctuations in international prices, greatly affect the performance of the market. National economic health also plays a crucial role, as it affects consumer purchasing power and overall market demand. Furthermore, fiscal policies, such as trade agreements and tariffs, can have a significant impact on the competitiveness of the market. Other relevant financial indicators, such as inflation rates and exchange rates, can also influence market performance. Overall, the growth of the Fresh Fish Market in Laos is closely tied to the country's economic stability and policies that support the fisheries sector.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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