Meat - Laos | Statista Market Forecast

Revenue in the Meat market amounts to US$1.76bn in 2024. The market is expected to grow annually by 8.01% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$228.10 are generated in 2024.
In the Meat market, volume is expected to amount to 290.50m kg by 2029. The Meat market is expected to show a volume growth of 5.6% in 2025.0.
The average volume per person in the Meat market is expected to amount to 30.1kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Laos is experiencing subdued growth, impacted by factors such as limited infrastructure and distribution channels, low consumer awareness and preference for traditional diets. While the Fresh and Processed Meat sub-markets are growing, Meat Substitutes face challenges due to cultural preferences and lack of access to technology.

Customer preferences: As consumers in Laos become more health-conscious, there has been a noticeable increase in demand for leaner and healthier meat options within The Food market. This trend is largely influenced by the country's growing middle class and their changing dietary preferences. Additionally, the rise in popularity of fitness and wellness activities has led to a shift towards lean protein sources, resulting in a growing demand for meat substitutes and alternative protein options among consumers.

Trends in the market: In Laos, the Meat Market within The Food market is seeing a shift towards healthier, organic and ethically sourced meat products. This trend is driven by consumer demand for sustainable and environmentally friendly options. Additionally, there is a growing interest in plant-based meat substitutes, as more people are adopting vegetarian or vegan diets. These trends are significant as they reflect changing consumer preferences and values, and could potentially impact traditional meat producers. Industry stakeholders may need to adapt their production methods and offerings to cater to these evolving market trends.

Local special circumstances: In Laos, the Meat Market within The Food market is heavily influenced by the country's geography and traditional food practices. Due to its landlocked location, Laos relies heavily on imported meat products, leading to higher prices and limited availability in the market. Additionally, Buddhism, the dominant religion in Laos, places restrictions on meat consumption, resulting in a higher demand for plant-based proteins. These unique factors contribute to the market dynamics of the Meat Market in Laos, creating a niche market for vegetarian and vegan options.

Underlying macroeconomic factors: The Meat Market within The Food market in Laos is influenced by several macroeconomic factors. With the global trend towards healthier and more sustainable food options, there is a growing demand for high-quality meat products. This, combined with Laos' growing economy and increasing purchasing power among consumers, is driving the market for meat products. Additionally, government policies promoting investment in the agriculture sector and the expansion of international trade are creating opportunities for growth in the meat market. However, challenges such as limited infrastructure and access to technology may hinder market growth. Overall, the outlook for the Meat Market within The Food market in Laos is positive, given the favorable macroeconomic environment and the increasing demand for quality meat products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.