Breakfast Cereals - Zimbabwe

Zimbabwe

Highlights

Revenue in the Breakfast Cereals market amounts to US$18.56m in 2024. The market is expected to grow annually by 11.05% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$1.09 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 4.33m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Zimbabwe is experiencing mild growth, influenced by factors such as increasing consumer health consciousness and the convenience of online cereal sales. This growth is expected to continue as more people turn to digital platforms for their breakfast needs.

Customer preferences: As Zimbabwe's economy continues to recover, consumers are showing a growing preference for convenience and health-consciousness when it comes to breakfast cereals. This has led to an increase in demand for gluten-free, organic, and high-protein options. Additionally, with the rise of urbanization, busy lifestyles, and changing cultural norms, there has been a shift towards on-the-go breakfast options, such as energy bars and single-serving cereal packs. This trend is expected to continue as consumers prioritize convenience and healthier breakfast choices.

Trends in the market: In Zimbabwe, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing an increase in demand for healthier and more nutritious options. This trend is being driven by a growing awareness of the importance of a balanced diet and the rise of health-conscious consumers. As a result, major players in the industry are expanding their product lines to include more whole grain and organic options. This trajectory is significant as it reflects a shift towards healthier eating habits and has the potential to drive growth in the market. However, it also poses challenges for smaller players who may struggle to keep up with the demand for specialized products. Additionally, the trend towards healthier options may lead to an increase in prices, making it difficult for low-income consumers to access these products. Industry stakeholders will need to carefully navigate these trends in order to stay competitive and cater to the changing preferences of consumers.

Local special circumstances: In Zimbabwe, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's economic and political landscape. The ongoing inflation and currency crisis have resulted in consumers seeking affordable and nutritious breakfast options. Additionally, the government's strict regulations on imported food products have led to a rise in locally produced cereals. The market is also impacted by cultural preferences, with traditional breakfast options such as porridge and sadza remaining popular.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Zimbabwe is heavily influenced by macroeconomic factors such as economic stability, consumer spending power, and government policies. In recent years, the country has faced economic challenges, such as high inflation rates and currency fluctuations, which have impacted consumer purchasing power and overall market performance. However, with the government's efforts to stabilize the economy and attract foreign investment, the market is expected to experience growth. Additionally, increasing health consciousness and demand for convenient and healthy breakfast options are driving the demand for breakfast cereals in Zimbabwe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.