Bread & Cereal Products - Americas

Revenue in the Bread & Bakery Products market amounts to US$181.10bn in 2024. The market is expected to grow annually by 4.91% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$178.10 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 61.48bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 54.3kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in the Americas is experiencing minimal growth, influenced by factors such as consumer preference for healthier options and the convenience of online shopping. Despite the overall slow growth, the sub-markets of Bread, Pasta, Rice, Breakfast Cereals and Other Cereal Products continue to play a significant role in driving the market forward.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for healthier and more nutritious bread and cereal products. This has led to an increase in the production and availability of whole grain and gluten-free options, as well as products made with alternative flours such as quinoa and almond. Additionally, there has been a rise in demand for organic and non-GMO options, as consumers become more conscious of the ingredients in their food and their impact on the environment. This trend is driven by a desire for better health and wellness, as well as a growing concern for sustainability and ethical sourcing.

Trends in the market: In the Bread & Cereal Products Market within The Food market, there is a noticeable shift towards healthier and more sustainable options. This trend is driven by increasing consumer demand for products made from whole grains, ancient grains, and gluten-free alternatives. There is also a growing emphasis on transparency and clean labeling, with consumers seeking out products with fewer additives and preservatives. This trend is expected to continue as consumers become more health-conscious and prioritize sustainability in their food choices. For industry stakeholders, this presents an opportunity to capitalize on the demand for healthier and more sustainable options, while also adapting to changing consumer preferences. Companies that can effectively communicate their commitment to these values may have a competitive advantage in the market.

Local special circumstances: In Mexico, the Bread & Cereal Products market is heavily influenced by the country's rich agricultural landscape and cultural traditions. The consumption of maize-based products, such as tortillas, is deeply ingrained in Mexican cuisine and continues to drive the demand for bread and cereal products. Additionally, government regulations on food labeling and fortification of certain products have a significant impact on the market. These unique factors contribute to the dynamic and diverse nature of the Bread & Cereal Products market in Mexico.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending, income levels, and population growth. As economies around the world continue to grow, consumers are becoming more health-conscious and seeking out healthier food options, driving the demand for bread and cereal products. Additionally, government policies and subsidies aimed at promoting healthy eating habits and reducing food waste are also impacting the market. Moreover, the rising global population and growing urbanization are expected to further boost the demand for bread and cereal products in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.