Baby Food - Tanzania | Statista Market Forecast

Revenue in the Baby Food market amounts to US$67.15m in 2024. The market is expected to grow annually by 6.46% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$0.97 are generated in 2024.
In the Baby Food market, volume is expected to amount to 5.51m kg by 2029. The Baby Food market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.1kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Tanzania is experiencing negligible growth due to factors such as limited purchasing power, lack of awareness about the benefits of baby food, and inadequate distribution channels. However, the increasing demand for convenient and nutritious options, as well as the growing urban population, may drive growth in the future.

Customer preferences: As Tanzanian parents become more health-conscious, there is a growing demand for organic and natural baby food options. This trend is driven by a rising awareness of the benefits of clean eating and the importance of nutrition for infant development. Additionally, with a growing middle-class and busy lifestyles, there is a shift towards convenient and time-saving baby food products, such as ready-to-eat meals and pouches. This reflects a cultural shift towards prioritizing convenience and health in food choices.

Trends in the market: In Tanzania, the Baby Food Market is experiencing a shift towards healthier and organic options, driven by the growing awareness of the importance of proper nutrition for infants and children. This trend is expected to continue as more parents seek out natural and nutritious options for their children. Additionally, there has been a rise in demand for convenience and ready-to-eat baby food products, as more women enter the workforce and have less time for home-cooked meals. These changing consumer preferences have significant implications for industry stakeholders, as they will need to adapt and innovate to meet the demand for healthier and more convenient options in the Baby Food Market.

Local special circumstances: In Tanzania, the Baby Food Market within The Food market is heavily influenced by cultural norms and preferences. Breastfeeding is still the primary source of nutrition for infants, leading to a smaller market for baby food products. Additionally, the country's strict regulations on infant formula advertising and promotion have resulted in limited brand awareness and marketing opportunities. These factors contribute to a slower growth rate for the baby food market in Tanzania compared to other global markets.

Underlying macroeconomic factors: The performance of the Baby Food Market within The Food market in Tanzania is highly impacted by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. The market growth is directly influenced by the overall economic health of the country, as well as the government's fiscal policies and regulations that affect the production, distribution, and consumption of baby food products. Furthermore, the increasing population and rising disposable income in Tanzania are key drivers of market demand, as they contribute to the growing demand for convenient and nutritious baby food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.