Baby Milk & Infant Formula - Nordics

Nordics

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$196.50m in 2024. The market is expected to grow annually by 2.94% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$7.00 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 7.22m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 0.8% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Nordics is experiencing sluggish growth due to factors such as declining birth rates, increasing breastfeeding rates, and strict regulations on formula advertising. Despite this, the market is still driven by consumer demand for convenience and nutrition for their babies.

Customer preferences: With the rise of health consciousness among consumers, there has been a noticeable shift towards organic and clean label baby milk and infant formula products in the Nordics. This trend is driven by the growing preference for natural and sustainably sourced ingredients, as well as concerns over potential health risks associated with conventional formulas. Additionally, the increasing popularity of plant-based diets and veganism in the region has also influenced the demand for plant-based alternatives in the baby milk and infant formula market.

Trends in the market: In Nordics, the Baby Milk & Infant Formula Market of the Baby Food Market is also experiencing a shift towards digitalization. With the rise of e-commerce, more parents are turning to online platforms to purchase baby milk and formula products. In addition, there is a growing trend of using mobile apps to track feeding schedules, monitor growth and development, and receive personalized nutrition advice. This digitalization trend is expected to continue, as it offers convenience and accessibility for busy parents. However, it also presents challenges for traditional brick-and-mortar retailers, who may need to adapt their strategies to stay competitive in the market.

Local special circumstances: In the Nordics, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is influenced by the region's strong emphasis on health and wellness. This has led to a demand for organic and natural baby formula options. Additionally, strict regulations for food and beverage products ensure high quality and safety standards for baby formula. The region's high purchasing power also drives the demand for premium baby formula products.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as consumer purchasing power, economic policies, and global market trends. Countries with strong economic growth and stable political conditions are experiencing higher demand for baby milk and infant formula products, as consumers are more willing to spend on premium quality food products for their infants. Moreover, the rising trend of dual-income households and the growing awareness about the importance of proper nutrition for infants are also contributing to the growth of the market. However, countries with economic instability and high inflation rates may experience slower market growth due to decreased consumer spending and affordability issues. Additionally, global economic factors such as trade policies, currency exchange rates, and international trade agreements can also impact the performance of the Baby Milk & Infant Formula Market within The Food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.