Meat - Nordics | Statista Market Forecast

Revenue in the Meat market amounts to US$20.48bn in 2024. The market is expected to grow annually by 4.68% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$730.10 are generated in 2024.
In the Meat market, volume is expected to amount to 1.56bn kg by 2029. The Meat market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Meat market is expected to amount to 49.3kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Nordics is experiencing minimal growth, influenced by factors such as the increasing demand for sustainable and plant-based meat alternatives, health and wellness concerns, and advancements in technology for meat production. The sub-markets of Fresh Meat, Processed Meat, and Meat Substitutes are all impacted by these factors, contributing to the overall market's slow growth rate.

Customer preferences: Consumers in the Nordics are increasingly gravitating towards plant-based and sustainable meat alternatives, driven by a growing awareness of the environmental and health impacts of traditional meat consumption. This trend is also influenced by the region's strong cultural emphasis on sustainability and eco-friendliness. Additionally, as the demand for organic and locally sourced products rises, consumers are also seeking out high-quality, ethically produced meat options from smaller, independent producers. This shift in preferences reflects a broader trend towards more conscious and mindful consumption in the region.

Trends in the market: In the Nordics, there is an increasing demand for plant-based meat alternatives, driven by the growing trend of flexitarian and vegan diets. This trend is expected to continue due to concerns about sustainability, animal welfare, and health. As a result, companies are investing in research and development to improve the taste and texture of these products. Additionally, there is a rising interest in locally sourced and organic meat, with consumers willing to pay a premium for these products. This presents opportunities for local farmers and producers to cater to this niche market. However, it also poses challenges for larger meat companies to adapt their production and marketing strategies. As the demand for alternative meat continues to grow, it is crucial for industry stakeholders to stay ahead of these trends and adjust their offerings to meet changing consumer preferences.

Local special circumstances: In the Nordics, the Meat Market within The Food market is heavily influenced by the region's strong focus on sustainability and ethical production. This has led to a rise in demand for locally-sourced, organic and grass-fed meat, with consumers willing to pay a premium for these products. Additionally, strict animal welfare regulations and high standards for food safety contribute to the high-quality reputation of Nordic meat, making it a sought-after export product. The popularity of plant-based diets in the region also presents a unique challenge for the meat market, with companies introducing innovative meat alternatives to cater to the growing demand for vegetarian and vegan options.

Underlying macroeconomic factors: The Meat Market within The Food market in the Nordics is influenced by macroeconomic factors such as consumer spending, trade policies, and supply chain disruptions. Countries with stable economies and favorable trade agreements tend to have higher demand for meat products, while those with economic volatility and trade barriers experience fluctuations in the market. Additionally, supply chain disruptions due to climate change and disease outbreaks can impact the availability and prices of meat products, affecting the overall performance of the market. The growing focus on sustainable and ethical food production is also a macroeconomic trend that is shaping the Meat Market in the Nordics, with consumers demanding transparency and responsible practices from meat producers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.