Baby Food - Nordics | Statista Market Forecast

Revenue in the Baby Food market amounts to US$556.10m in 2024. The market is expected to grow annually by 3.05% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$19.82 are generated in 2024.
In the Baby Food market, volume is expected to amount to 32.70m kg by 2029. The Baby Food market is expected to show a volume growth of 0.9% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 1.1kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in the Nordics is experiencing slow growth due to factors such as declining birth rates, increasing health consciousness among parents, and the availability of homemade alternatives. However, the market is expected to see moderate growth in the future with the rising demand for organic and natural baby food products. The sub-markets of Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, and Baby Snacks & Others are driving this growth, catering to the diverse needs of Nordic families.

Customer preferences: In recent years, there has been a noticeable trend towards organic and natural baby food options in the Nordics. This shift is driven by consumer preferences for healthier and more sustainable products, as well as a growing awareness of the impact of food on children's development and well-being. Additionally, there has been an increase in demand for plant-based and allergen-free baby food options, catering to the needs of parents looking for alternatives to traditional meat and dairy-based products. This trend is also influenced by the rise of vegan and vegetarian diets in the region, as well as a focus on reducing food waste and promoting ethical and environmentally-friendly practices.

Trends in the market: In the Nordics, the Baby Food market is experiencing a shift towards organic and natural products, as parents become increasingly health-conscious and environmentally aware. This trend is expected to continue, with a focus on sustainable and ethical sourcing of ingredients. Additionally, there is a growing demand for personalized and convenient baby food options, such as homemade-style pouches and meal delivery services. These trends have significant implications for industry stakeholders, including the need for transparent labeling and marketing strategies that cater to the values of modern parents. Furthermore, there may be opportunities for partnerships with local farmers and suppliers to meet the demand for organic and sustainable products.

Local special circumstances: In the Nordics, the Baby Food market is influenced by the region's strong focus on health and wellness. The demand for organic and natural baby food products is on the rise, driven by the high awareness of the benefits of clean label and sustainable products. Additionally, the Nordic countries have strict regulations on food safety and labeling, which have resulted in a high level of trust in the quality of baby food products. This has also led to the emergence of innovative and premium baby food brands in the market.

Underlying macroeconomic factors: The Baby Food Market within The Food market in Nordics is largely influenced by macroeconomic factors such as consumer spending, population growth, and economic policies. Countries with stable economic conditions and high disposable income levels are experiencing strong demand for baby food products, while regions with slower economic growth and high unemployment rates are facing challenges in the market. Additionally, government initiatives to promote healthy eating and nutrition for infants and young children are also driving the growth of the market in the Nordics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.