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Baby Snacks & Others - Nordics

Nordics
  • Revenue in the Baby Snacks & Others market amounts to US$84.41m in 2024. The market is expected to grow annually by 4.09% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$806m in 2024).
  • In relation to total population figures, per person revenues of US$3.01 are generated in 2024.
  • In the Baby Snacks & Others market, volume is expected to amount to 3.55m kg by 2029. The Baby Snacks & Others market is expected to show a volume growth of 3.0% in 2025.0.
  • The average volume per person in the Baby Snacks & Others market is expected to amount to 0.1kg in 2024.

Definition:

Baby snacks are defined as food products that are easy for infants and young children to chew and swallow. They are often made with simple, wholesome ingredients that provide a balanced supply of nutrients. The Others category includes baby food types that are not covered elsewhere, such as baby desserts.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Puffs and snack bars such as Happy Baby Organics Superfood Puffs, Kiddylicious Fruity Puffs, and Kiddylicious Juicy Fruit Bars
  • Biscuits such as Happy Baby Organics Teethers
  • Dried fruit and vegetable snacks
  • Melts such as Kiddylicious Smoothie Melts
  • Baked snacks
  • Baby dessert, such as baby yogurt and baby pudding

Out-Of-Scope

  • Baby cereals, such as Nestlé Cerelac
  • Prepared baby food, such as HiPP baby food jars
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Snacks & Others Market in the Nordics is experiencing slow growth due to factors such as low birth rates and changing consumer preferences. Online options and health awareness may drive future growth.

Customer preferences:
With the rise in health consciousness, parents in the Nordics are increasingly opting for healthier and more nutritious baby snacks and other food options for their little ones. This trend is driven by the growing awareness of the importance of early childhood nutrition and the desire to provide their children with the best start in life. Additionally, there is a growing preference for organic and natural ingredients, as well as allergen-free options, to cater to the diverse dietary needs of babies and toddlers.

Trends in the market:
In the Nordics, the Baby Snacks & Others Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is being driven by parents' increasing awareness of the importance of healthy and nutritious snacks for their babies. Additionally, there is a growing demand for convenient and on-the-go snack options, leading to the introduction of new and innovative products in this market segment. Furthermore, there is a rising trend of online shopping for baby snacks, as more parents turn to e-commerce for their convenience and variety of options. This trend is expected to continue in the coming years, making it crucial for industry stakeholders to invest in e-commerce platforms and digital marketing strategies to reach a wider customer base and stay competitive in the market.

Local special circumstances:
In the Nordics, the Baby Snacks & Others Market of the Baby Food Market within The Food market is heavily influenced by the region's strong emphasis on health and wellness. This has led to a demand for organic and natural baby snacks, as well as a focus on sustainable and eco-friendly packaging. Additionally, strict regulations on advertising and labeling of baby food products have shaped the market, with a growing trend towards transparency and clean ingredients. The region's high disposable income and tech-savvy population have also resulted in a rise in online sales and innovative digital solutions for convenient and personalized baby food options.

Underlying macroeconomic factors:
The Baby Snacks & Others Market of the Baby Food Market within The Food market is greatly affected by macroeconomic factors such as consumer spending power, government policies, and economic growth. Regions with a strong economy and high disposable income are witnessing a rise in demand for premium baby snacks and other baby food products. On the other hand, countries with sluggish economic growth and low purchasing power are experiencing a slowdown in the growth of the market. Furthermore, government initiatives to promote healthy eating habits and regulate the quality of baby food products also play a significant role in shaping the market landscape.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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