Rice - Nordics | Statista Market Forecast

Revenue in the Rice market amounts to US$451.20m in 2024. The market is expected to grow annually by 5.20% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$16.08 are generated in 2024.
In the Rice market, volume is expected to amount to 133.50m kg by 2029. The Rice market is expected to show a volume growth of 3.7% in 2025.0.
The average volume per person in the Rice market is expected to amount to 4.1kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market in the Nordics is experiencing minimal growth due to factors such as limited consumer awareness and low adoption of digital technologies. However, the convenience offered by online services and increasing health consciousness may drive future growth.

Customer preferences: In the Nordics, consumers are gravitating towards healthier and sustainable food options, leading to a rise in demand for organic, gluten-free, and plant-based rice products. This trend is driven by an increasing awareness of the environmental impact of food production and a growing preference for natural and minimally processed foods. Additionally, there is a growing interest in traditional and international rice varieties, reflecting the region's diverse cultural influences.

Trends in the market: In the Nordics, the Rice Market within the Bread & Cereal Products Market is experiencing an increase in demand for organic and gluten-free options. This trend is driven by a growing health consciousness among consumers and a desire for more sustainable and environmentally friendly food choices. Additionally, there is a rising interest in traditional and exotic rice varieties, such as black rice and red rice, which offer unique flavors and nutritional benefits. These trends are likely to continue in the future, presenting opportunities for industry players to innovate and diversify their product offerings to cater to evolving consumer preferences.

Local special circumstances: In the Nordics, the Rice Market of the Bread & Cereal Products Market is heavily influenced by the region's emphasis on sustainable and organic food products. The demand for rice that is free from harmful chemicals and additives is higher in this market, which has led to the rise of small-scale, local rice producers. Additionally, the Nordic countries have strict regulations for food labeling and marketing, requiring transparency and accurate information for consumers. This has led to the growth of rice brands that prioritize ethical and eco-friendly practices, catering to the conscious consumer base in the region.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market is impacted by macroeconomic factors such as changing consumer preferences, government policies, and global economic conditions. In the Nordics, the growing demand for healthier and more nutritious food options has led to an increase in the consumption of rice products. Additionally, government initiatives promoting sustainable farming practices and support for local farmers have also contributed to the growth of the rice market. On a global scale, the increasing population and rising income levels are driving the demand for rice, making it a key player in the global food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.