Tissue & Hygiene Paper - Nordics

Nordics

The revenue in the Tissue & Hygiene Paper market of the Nordics amounts to US$3.01bn in 2024.
It is projected that the market will grow annually by 3.87% (CAGR 2024-2029).
The largest segment in the market is Toilet Paper, with a market volume of US$1.02bn in 2024.
In a global comparison, in China generates the highest revenue in the Tissue & Hygiene Paper market, with US$70bn in 2024.
When considering the total population figures, the per person revenue generated in the Nordics is US$107.20 in 2024.
By 2024, online sales are expected to account for 15.4% of the total revenue in the Tissue & Hygiene Paper market.
The volume in the market is anticipated to reach 795.1m kg by 2029.
In 2025, the market is expected to exhibit a volume growth of 0.9%.
The average volume per person in the Tissue & Hygiene Paper market of the Nordics is projected to be 27.0kg in 2024.
In the Nordics, the tissue & hygiene paper market is driven by a strong emphasis on sustainability and eco-friendly products.

Key regions: Worldwide, United States, Australia, India, Vietnam

Market

Region

Region comparison

Currency

Analyst Opinion

Tissue and hygiene paper consumption is highly linked to a country’s human development and health standards. 73% of the world population have access to improved sanitation facilities. The better the access to improved sanitation facilities and the better the drinking water supply, the higher the consumption of tissue and hygiene paper. Accordingly, high-income countries rank at the top of the list and countries with low income and low health standards have the lowest share. The worldwide increase in access to and improvement of sanitation facilities, human development, and healthcare directly affect tissue and hygiene paper sales and corresponding forecasts. Particularly strong growth is expected in middle-income countries as the infrastructure is being further expanded.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).