Alcoholic Drinks - Nordics | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$14.4bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$16.4bn in 2024.
Revenue, combined amounts to US$30.8bn in 2024.
The revenue, at home is expected to grow annually by 0.45% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$512.30 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 1.6bn L by 2024.
Volume, out-of-home is expected to amount to 375.9m L in 2024.
Volume, combined is expected to amount to 1.9bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -1.2% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 55.78L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Nordics has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Alcoholic Drinks market in Nordics have been shifting towards premium and craft products. Consumers are increasingly seeking high-quality and unique beverages, as they value the craftsmanship and authenticity behind these products. This trend is driven by a desire for a more personalized and elevated drinking experience. Additionally, there is a growing interest in healthier options, such as low-alcohol and non-alcoholic beverages, as consumers become more conscious of their health and wellness. Trends in the Alcoholic Drinks market in Nordics are heavily influenced by global and regional market dynamics. One key trend is the rise of microbreweries and craft beer. The Nordics have seen a surge in small-scale breweries and a growing demand for locally produced craft beers. This trend is fueled by the desire for unique flavors and a closer connection to the brewing process. Another trend is the increasing popularity of spirits, particularly gin and whiskey. Consumers are exploring different flavor profiles and enjoying the experience of discovering new and innovative spirits. Local special circumstances in the Alcoholic Drinks market in Nordics also contribute to its development. The region has a strong drinking culture, with alcohol playing a significant role in social gatherings and celebrations. This cultural aspect drives demand for a wide variety of alcoholic beverages, including traditional Nordic spirits like aquavit. Additionally, the Nordic countries have a high disposable income and a strong emphasis on quality and sustainability, which further supports the growth of the premium and craft segments in the market. Underlying macroeconomic factors have also played a role in the development of the Alcoholic Drinks market in Nordics. The region has experienced stable economic growth and a high standard of living, which has led to increased consumer spending on luxury and indulgent products. Furthermore, the Nordic countries have a well-developed retail infrastructure and a strong focus on e-commerce, facilitating the accessibility and availability of alcoholic beverages to consumers. Overall, the Alcoholic Drinks market in Nordics is evolving to meet changing customer preferences, driven by the demand for premium and craft products, emerging trends such as microbreweries and spirits, local special circumstances including the region's drinking culture and high disposable income, and underlying macroeconomic factors such as stable economic growth and a well-developed retail infrastructure.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.