Beauty & Personal Care - Nordics

Nordics

The Beauty & Personal Care market in the Nordics is projected to reach a revenue of US$7.47bn units in 2024.
This market is expected to grow at an annual rate of 2.28% (CAGR 2024-2029).
The largest segment within this market is the Personal Care segment, with a market volume of US$3.24bn units in 2024.
In comparison to other countries worldwide, in the United States generates the highest revenue in the Beauty & Personal Care market, with US$100bn units in 2024.
When considering the population figures, the per person revenue in the Nordics is estimated to be US$266.10 units in 2024.
Furthermore, online sales are expected to contribute 37.8% of the total revenue in the Beauty & Personal Care market by 2024.
In the Nordics, natural and sustainable beauty products are gaining popularity as consumers prioritize environmental consciousness and ethical consumption.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.