Prepared Baby Food - Nordics

Nordics

Highlights

Revenue in the Prepared Baby Food market amounts to US$202.30m in 2024. The market is expected to grow annually by 1.97% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$7.21 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 16.87m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of -0.2% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Prepared Baby Food Market in Nordics is facing negligible growth, influenced by factors such as changing consumer preferences, health concerns, and the convenience of ready-to-eat meals. Despite this, it remains a significant segment within the overall Food Market, driven by the increasing demand for convenient and healthy food options for infants and toddlers.

Customer preferences: As parents become more health-conscious and environmentally aware, there is a growing demand for sustainable and organic options in the Prepared Baby Food Market. This trend is driven by a desire to provide the best nutrition for their children while also reducing their carbon footprint. Additionally, with more women joining the workforce, there is a need for convenient and time-saving meal solutions for babies, leading to a rise in demand for prepared baby food products.

Trends in the market: In the Nordics, the Prepared Baby Food Market is experiencing a surge in demand for organic and natural options, as parents become increasingly health-conscious. This trend is expected to continue, with a focus on clean and transparent labeling. Additionally, there is a growing interest in plant-based baby food products. These trends are significant for industry stakeholders as they must adapt to meet the changing preferences of consumers. They also have the potential to drive innovation and competition in the market.

Local special circumstances: In the Nordics, the Prepared Baby Food market is heavily influenced by the region's strong focus on sustainability and health-consciousness. This has led to a rise in demand for organic and natural baby food products, as well as a preference for locally-sourced ingredients. Additionally, the region's strict food regulations and high standards for food safety have also shaped the market, with a strong emphasis on transparency and traceability in the supply chain. Furthermore, the Nordic culture values traditional methods of food preparation and feeding, leading to a slower adoption of innovative baby food products.

Underlying macroeconomic factors: The Prepared Baby Food Market within the Baby Food Market is greatly impacted by macroeconomic factors such as population growth, rising disposable income, and changing consumer preferences. Countries with a growing population, high disposable income levels, and a trend towards convenient and healthy food options are experiencing a surge in demand for prepared baby food products. Furthermore, government initiatives promoting healthy eating habits and nutrition for infants are also contributing to the market growth. On the other hand, regions with economic uncertainty and low disposable income levels may experience slower market growth due to reduced purchasing power and lower demand for premium products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.