Snack Food - Nordics

  • Nordics
  • Revenue in the Snack Food market amounts to US$2.69bn in 2024. The market is expected to grow annually by 5.76% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (US$52bn in 2024).
  • In relation to total population figures, per person revenues of US$95.58 are generated in 2024.
  • In the Snack Food market, volume is expected to amount to 292.50m kg by 2029. The Snack Food market is expected to show a volume growth of 4.4% in 2025.
  • The average volume per person in the Snack Food market is expected to amount to 8.9kg in 2024.

Key regions: Japan, India, China, United Kingdom, South Korea

 
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Analyst Opinion

The Snack Food market in the Confectionery & Snacks sector of the Nordics has seen steady growth due to factors such as increased demand for convenient and healthier snacking options, as well as the popularity of online shopping for food products. However, the minimal growth rate may be impacted by the rising competition within the sub-markets, as well as potential health concerns related to excessive consumption of certain snacks.

Customer preferences:
In recent years, there has been a growing demand for healthier snack options in the Nordics, driven by increasing health-consciousness and a preference for natural, organic, and sustainably sourced products. This trend is also influenced by the growing number of vegetarians and vegans in the region, as well as a shift towards more mindful and balanced snacking habits. As a result, brands are innovating and introducing healthier and plant-based snack alternatives to cater to the changing consumer preferences.

Trends in the market:
In the Nordics, the Snack Food market is experiencing a surge in demand for healthy and sustainable snacks, as consumers become more health-conscious and environmentally aware. This trend is expected to continue, with companies focusing on innovative and nutritious snack options, such as plant-based and protein-rich snacks. This trajectory aligns with the overall shift towards healthier food choices in the region. However, it also presents challenges for traditional snack manufacturers, who may need to adapt their offerings to remain competitive. Additionally, there is a growing trend of online snack shopping, driven by the convenience of e-commerce and increasing demand for direct-to-consumer options. This could have implications for retailers, who may need to enhance their online presence and delivery services to meet consumer expectations.

Local special circumstances:
In the Nordics, the Snack Food market has been steadily growing due to the region's health-conscious culture and preference for natural and organic products. This has led to the rise of innovative and healthy snack options, such as protein bars and plant-based snacks. Furthermore, strict regulations on food labeling and ingredients have contributed to consumer trust and demand for healthier snack choices. Additionally, the region's cold climate and outdoor lifestyle have also influenced the popularity of portable and energy-boosting snacks, such as trail mix and energy bars.

Underlying macroeconomic factors:
The Snack Food Market of the Confectionery & Snacks Market within The Food market is influenced by macroeconomic factors such as consumer spending, population demographics, and government policies. Countries with stable economies and growing disposable incomes are experiencing higher demand for snack foods, as consumers are more likely to indulge in affordable luxuries. However, countries facing economic challenges and a shrinking middle class are witnessing slower market growth. Additionally, changing dietary preferences and increasing health consciousness among consumers are also impacting the demand for healthier snack options, such as organic and gluten-free products. Government initiatives promoting healthy eating habits and stricter regulations on unhealthy snack options are further shaping the growth of the Snack Food Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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