Fresh Vegetables - Nordics

Nordics

Highlights

Revenue in the Fresh Vegetables market amounts to US$8.18bn in 2024. The market is expected to grow annually by 4.02% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$291.60 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 3.11bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 100.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in the Nordics is experiencing negligible growth, influenced by factors like seasonal variations, limited consumer demand for certain varieties, and increasing competition from imported products, which challenge local production efforts.

Customer preferences: Consumers in the Nordics are increasingly prioritizing sustainability and health, leading to a heightened interest in locally sourced and organic fresh vegetables. This trend reflects a cultural shift towards environmental consciousness, with younger demographics advocating for eco-friendly practices. Additionally, the rise of plant-based diets is influencing purchasing behaviors, as more individuals seek nutritious, vegetable-based alternatives. Social media platforms are playing a pivotal role in educating consumers about seasonal produce, reinforcing a desire for transparency and quality in their food choices.

Trends in the market: In the Nordics, the Fresh Vegetables Market is experiencing a significant surge in demand for organic and locally sourced produce, driven by consumer prioritization of sustainability and health. This trend is notably prominent among younger demographics who advocate for eco-friendly practices and transparency in food sourcing. Additionally, there is a rising inclination towards plant-based diets, further influencing purchasing habits as consumers seek nutritious vegetable alternatives. Industry stakeholders must adapt to these evolving preferences, emphasizing sustainability and quality to maintain competitiveness in this increasingly conscious market.

Local special circumstances: In the Nordics, the Fresh Vegetables Market is shaped by unique geographic and cultural factors that distinguish it from other regions. The short growing season in this area encourages innovation in greenhouse technology, allowing for year-round production of fresh produce. Culturally, a strong emphasis on health and environmental stewardship drives consumer demand for organic options, with local farmers' markets thriving. Regulatory support for sustainable farming practices further promotes the availability of locally sourced vegetables, fostering a community-oriented food system that prioritizes quality and sustainability.

Underlying macroeconomic factors: The Fresh Vegetables Market in the Nordics is significantly influenced by macroeconomic factors such as national economic stability, consumer purchasing power, and government policies promoting sustainability. The region's strong emphasis on environmental responsibility aligns with global trends towards healthier eating, enhancing demand for fresh produce. Additionally, fiscal policies that support local agriculture, coupled with investments in innovative farming technologies, bolster market growth. Economic conditions, including inflation rates and disposable income levels, also play a crucial role in shaping consumer preferences for organic and locally sourced vegetables, fostering a resilient and sustainable food ecosystem.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.