Baby Milk & Infant Formula - Laos

Revenue in the Baby Milk & Infant Formula market amounts to US$19.85m in 2024. The market is expected to grow annually by 5.37% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$2.57 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 2.02m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.7% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Laos has seen a steady growth, influenced by factors such as increasing demand for infant nutrition, rising disposable income, and growing health consciousness among parents. However, the minimal growth rate is affected by challenges such as low birth rates and the cultural preference for traditional feeding practices.

Customer preferences: Consumers in Laos are increasingly opting for organic and natural baby milk and infant formula products, driven by a growing awareness of the benefits of a healthy and balanced diet. This trend is also influenced by cultural preferences for traditional, locally-sourced ingredients. Moreover, with a rising number of working mothers, there is a growing demand for convenient and time-saving options, such as ready-to-use or pre-mixed formula, in the baby food market.

Trends in the market: In Laos, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is driven by the growing awareness among consumers about the benefits of natural and chemical-free products for infants. Additionally, there is a rise in demand for plant-based alternatives to traditional dairy-based formulas. This trend is expected to continue as parents become more health-conscious and seek out safer and healthier options for their babies. Industry stakeholders must adapt to these changing preferences and invest in developing and marketing organic and plant-based products to stay competitive in the market.

Local special circumstances: In Laos, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's geographic and cultural factors. The country's mountainous terrain and lack of infrastructure make it challenging for traditional retail channels to reach rural areas, creating a demand for online and mobile sales channels. Additionally, the cultural preference for breastfeeding means that companies must navigate complex cultural attitudes and beliefs in their marketing strategies. The government's strict regulations on imported baby food products also play a significant role in shaping the market dynamics.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as consumer purchasing power, government regulations, and economic stability. In countries with high economic growth and rising disposable incomes, there is a growing demand for premium baby milk and infant formula products. On the other hand, countries with weak economies and unstable political climates may experience lower market growth due to reduced consumer spending and stricter regulations on product quality and safety. Additionally, investments in healthcare infrastructure and government initiatives to promote breastfeeding can also impact the demand for baby milk and infant formula products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.